Communications and Marketing Analyst

Description

DESCRIPTION: Under the general direction of the Director of Public Relations and Communications, plans, develops, implements and evaluates organization-wide communications and marketing, as well as supports public engagement initiatives. Coordinates communications projects and workflows; develops, manages and translates multilingual content across print, digital, and social media platforms and maintains communication tracking and resource systems. This position performs advanced professional communications work exercising independent judgment, project leadership, analysis of communications effectiveness, coordination of complex organization-wide initiatives, and consultation with leadership service line directors regarding strategic messaging, branding and community engagement; manages multiple projects and deadlines, ensuring timely and accurate communication deliverables.

DUTIES & RESPONSIBILITIES:

• Consistently uphold Salud’s communication expectations with internal and external partners, communicating with professionalism, empathy, and responsiveness in all interactions.  
• Develop, draft, edit, and distribute multilingual communications content for print, digital, social media, video, and outreach platforms, including newsletters, brochures, annual reports, digital signage, and other organizational materials.  
• Develop or support organizational social media strategy and engagement efforts by creating content calendars, scheduling and publishing content, monitoring engagement metrics, and assisting with analysis of social media performance.  
• Coordinate and manage communications, marketing, and outreach projects to ensure timely completion of assignments, deliverables, and organizational initiatives.  
• Analyze effectiveness of communications campaigns and develop communications recommendations. 
• Provide project coordination and operational support for communications initiatives, including maintaining tracking systems, monitoring project timelines, organizing shared resources, and ensuring accurate archiving of communications materials and documents.  
• Assist with Spanish-language translation and interpretation of communications, outreach, marketing, and organizational materials intended for Spanish-speaking communities.  
• Support executive communications initiatives, including assisting with CEO messaging, confidential communications support, collective bargaining messaging strategy, and translation of executive communications materials as assigned.  
• Coordinate production, printing, distribution, and delivery of communications and outreach materials; prepare purchase orders and coordinate with vendors, printers, and internal departments to ensure timely project completion.  
• Develop and maintain communications resources, guides, and training materials; provide training and technical assistance to staff regarding communications tools, file management practices, branding standards, and related systems.  
• Collaborate with internal departments, external partners, vendors, and community stakeholders to support organizational communications, outreach, and engagement objectives.  
• Monitor and ensure consistency with organizational branding, messaging, communication standards, and culturally responsive communication practices.
• Analyze communication risks.
• Maintain effective communication with internal and external partners through professional, responsive, and customer service-oriented interactions.  
• Apply equity-centered and culturally responsive communication practices in the development and dissemination of organizational materials and messaging.  
• Perform other related duties as assigned.

EMPLOYMENT STANDARDS

KNOWLEDGE OF:  

• Principles, practices, and methods of public relations, communications, marketing, and community outreach.  
• Content development and distribution strategies across print, digital, social media, and multimedia platforms. 
• Branding strategy.  
• Social media platforms, engagement strategies, analytics tools, and content scheduling applications. 
• Communications analytics.  
• Foundational graphic design principles and visual communication tools, including platforms such as Canva and similar applications.  
• Project coordination and workflow management practices, including tracking assignments, timelines, and deliverables.  
• Effective written and verbal communication techniques, including business correspondence, editing, proofreading, and presentation of information to diverse audiences.  
• Principles of culturally responsive, equity-centered, and community-focused communication practices.  
• Intermediate proficiency in Spanish-language translation practices and multilingual communication principles.  
• Office software applications and collaborative technology platforms, including shared document management systems, cloud-based storage systems (such as Google Drive), and communication platforms.  
• Organizational practices related to records management, document retention, and information organization.  
• Customer service and professional communication practices applicable to internal and external stakeholder engagement.  
• Confidentiality requirements and appropriate handling of sensitive information.

Requirements

ABILITY TO:

• Plan, prioritize and independently manage multiple concurrent organization-wide communications initiatives involving competing priorities and sensitive timelines 
• Develop, write, edit, and organize clear, accurate, and engaging communications materials for diverse audiences and communication platforms.  
• Interpret communications performance metrics and develop recommendations to improve organizational effectiveness. 
• Organize, prioritize, and adapt to changing assignments, deadlines, and operational needs.
• Exercise sound judgment, initiative, discretion, and independent decision-making within assigned areas of responsibility.  
• Maintain accurate records, tracking systems, and organized communications resources and materials.  
• Learn and utilize communications, marketing, project management, and collaborative software platforms and applications.  
• Support multilingual communications efforts and communicate effectively with Spanish-speaking individuals and communities, as applicable.  
• Maintain confidentiality and appropriately handle sensitive or confidential information.  
• Work independently and collaboratively in a remote and team-oriented work environment.  
• Apply equity-centered and culturally responsive communication practices in interactions and communications activities.  
• Provide responsive and professional customer service to internal and external stakeholders. 
• Communicate effectively and professionally, both orally and in writing, with staff, leadership, community members, vendors, and external partners.  
• Establish and maintain effective working relationships with individuals from diverse cultural, social, and professional backgrounds.  

MINIMUM QUALIFICATIONS:  

• Bachelor’s degree in communications, marketing, or related field (may substitute the education requirement with at least 2 years of direct experience). 
• One year of experience creating digital content, using social media platforms (e.g., Facebook and Instagram), and developing visual assets on Canva or similar application(s). 
• Working knowledge of Spanish and intermediate proficiency and experience supporting Spanishlanguage translation. 
• Experience analyzing communications effectiveness preferred.  
• Passion for community health, equity, or nonprofit work preferred. 

PHYSICAL DEMANDS:

Work is performed primarily in a standard office environment with extensive people contact.  

Primary functions require sufficient physical ability and mobility to work in an office setting; standing; sitting for prolonged periods of time; occasionally stooping, bending, kneeling, crouching, reaching, and twisting; lifting, carrying, pushing, and/or pulling light to moderate amounts of weight; operating office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; verbally communicating to exchange information. 

Vision: See in the normal visual range with or without correction. 

Hearing: Hear in the normal audio range with or without correction. 

SALARY & BENEFITS:

Salary Range: $77,552.55 - $94,265.61 per year

Employment Type: Full Time (40 hours per week)

Benefits: available to all regular Salud employees working 24+ hours per week. Part-time employees may receive some benefits on a pro-rated basis.

• Medical, Dental, Vision, and Life Insurance Plans
• Paid Time Off (PTO): 19 days per year
• Paid Holidays: 12 per year
• 401(k) Retirement Plan with employer contribution
• Voluntary Long-Term Disability

Salud is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Salud is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, contact the Salud Human Resources Department, [831-728-8250, and HRDept@splg.org].