Director of Sales & Marketing

Omni Las Colinas Hotel is seeking a dynamic Director of Sales and Marketing who brings strong leadership, revenue-focused upscale experience, and an interest in joining an industry leading company. Based in Irving, Texas you will engage in leading a team of associates in the areas of group sales, catering, convention services, marketing and revenue management. If you are goal oriented, energetic, have previous leadership experience then we offer the perfect environment for you to succeed. 

The purpose of this position is to develop and execute strategic sales and marketing plans to generate and optimize overall revenues, through marketing, sales, promotion, advertising and public relations that will impact positively on the hotel resulting in a profitable return on the investment. 

This person will lead, motivate, and support the team while maintaining positive interdepartmental communications. This role contributes to the overall direction of the resort and effectively manages all sales and marketing expenses while exceeding overall budgeted revenues and RevPAR goals. Success is initially measured through sales, increased revenues, improved account revenue share and increased customer value and ultimately RevPAR Index premiums. 

 

Responsibilities:  

Manage experienced and successful sales team 

Implement and maintain Omni brand standards 

Emphasis on exceeding established group rate guidelines 

Develop, maintain and implement strategies/action plans to generate revenues for the hotel 

Motivate productivity of all sales staff through leadership, development and support 

Develop, maintain and implement creative and successful packages to fill identified need periods in all segments 

Active solicitation of key accounts to generate direct sales 

If needed maintain Sales Team's focus on a Proactive solicitation environment 

Assist in the achievement of overall Food and Beverage revenue 

Design and leverage all advertising and public relations opportunities 

Develop, maintain and implement the budgeting and forecasting process 

Effectively control all sales & marketing expenses to insure optimum operating profit 

Ensure that all administrative procedures are in place and functioning effectively 

Ensure that all required reports are completed on a timely basis 

Promote high visibility of hotel through active involvement in city activities, industry associations and trade shows 

Provide proper collateral and information vehicles to keep customers informed an updated on the resort 

Ensure a challenging and exciting environment to encourage full career development and personal growth 

Support and promote all corporate programs to increase customer awareness of Omni Hotels & Resorts and ensure that the customer receives the appropriate benefits of each program 

Through the Convention Services Department, maintain product and assure the protection and cleanliness of the owner's physical assets 

Enjoy the Hospitality business, be able to effectively communicate expectations to the team while creating a challenging but fun work environment 

Always looking for ways to encourage, support and assist the team; setting up the team for success each day to drive the greatest possible results 

Understand and contribute in overall revenue management initiatives and strategies to ensure we are maximizing every revenue opportunity 

Business Planning 

Uses resources and data to develop strategic plans to sell segments. These plans will incorporate both customer expectations and company’s goals relative to revenue 

Understands Omni Hotels & Resorts sales and business processes, supports corporate and hotel goals and contributes the enhancement of customer value 

Develops and executes tactical sales processes that support the hotel’s strategic plan 

Organizes activities and resources in a manner that maximizes productivity and efficiency 

Focuses on personal sales efforts to achieve maximum revenue return from key accounts 

Monitors achievement objectives and goals for the hotel and takes appropriate action to correct shortfalls versus the strategic plan 

Prepare and manage annual budgets for travel and other business expense 

Grow relationships at the appropriate levels, both internally and externally that enable the development and advancement of sales initiatives 

Leadership 

The ability to successfully lead sales & marketing efforts to increase overall revenue 

Seek input and opinions from all relevant parties. Secures all facts prior to making decisions 

Can accurately recognize the strengths / limitations of others 

Accepts leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry and personal development 

Communication 

Develops effective presentation (orally and written) where ideas, opinions, recommendations and conclusions are understand 

Maintains communication with key accounts. Understands hotel performance, customer issues and trends 

Clearly articulates vision, goals, initiatives and expectations for the hotel 

Promotes and provides leadership in fostering property sales / national sales synergies 

Skills & Requirements 

Account Planning Skills. Identifying and understanding account potential and the ability to set mutual Omni / Customer expectations 

Management of the customer decision and relationship process 

Ability to communicate issues and concerns at all level of the organization 

Ability to direct and lead activities through internal and external resources 

Strong interpersonal skills and the ability to work in a team oriented environment 

Business planning skills and budget management skills 

Ability to scan and assess the competitive arena as it relates to region and segment to refine / improve customer value proposition 

Creative and strategic skills 

Ability to manage multiple priorities and reprioritize when necessary 

Financial analysis skills. Ties strategies and planned actions and results 

Strong statistical analysis and business case development 

Communication skills including group presentations, written and oral 

Team management skills including participation, engages in difficult issues, and effectively influences non-direct reports 

Strong understanding and expertise in the sales & marketing process 

 

Qualifications 

Must have Sales & Marketing Experience in a luxury hotel/resort 

Must have a minimum of 5 years of senior sales and/or marketing leadership experience managing more than 10 employees 

College degree or equivalent experience preffered. 

Proficient in use of Excel, Word and access database tools