Specialist Traffic, Kay

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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

Job Profile Summary: 

The Trafficking Specialist owns the trafficking, QA, and execution coordination of paid media creative assets across channels. This role partners with internal marketing, execution teams, and agency partners to ensure campaigns launch accurately, on time, and aligned to business objectives. 

This position requires strong attention to detail, proactive follow-up, and the ability to connect campaign strategy and execution needs across multiple stakeholders. 

Responsibilities / Essential Functions: 

Paid Media Asset Trafficking

Own trafficking of paid media assets across all channels for both Kay and Peoples. 

Ensure campaign assets are organized, accurate, aligned to channel needs, and trafficked correctly by launch timelines. 

Support asset updates, creative swaps, and trafficking changes throughout the campaign lifecycle. 

Trafficking Workbook Accuracy & QA

Ensure trafficking workbooks are completed accurately by validating campaign strategy, asset details, messaging, linking, timing, and placement requirements before execution. 

Identify missing, incorrect, or unclear trafficking inputs and follow up with the appropriate partners to resolve them. 

Support consistent handoff of information from planning partners to execution teams. 

Cross-Functional Coordination

Partner with Media Managers, Brand Marketing, and agency teams to support campaign readiness. 

Manage campaign timelines, trafficking calendars, workflow documentation, and follow-ups to keep deliverables on schedule. 

Support process improvement initiatives that make trafficking workflows more efficient, transparent, and scalable. 

Campaign Monitoring & Optimization Support

Support media managers by updating trafficking instructions when promotional calendars or brand messaging changes impact campaign execution. 

Assist in troubleshooting reporting discrepancies and platform issues. 

Position Qualifications: 

Education:

Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics, or related field preferred. 

2+ years of experience in digital advertising operations, media trafficking, campaign management, marketing operations, or related field. 

Experience working with digital media platforms and advertising technologies.