The Position

Design and navigate impactful brand building strategies, sponsorships and initiatives to strengthen brand positioning and build brand experiences (local and global)
Formulate and execute integrated communication campaigns for the Corporation and other business units
Be the brand identity custodian to ensure quality brand image is maintained
Establish partnerships with park companies, agencies, media outlets, and other external partners for collaborations to broaden the reach of the business’s brand messaging
Conduct regular and consistent research, brand competitive analysis and surveys to identify brand awareness gaps, with current marketing trends and industry practices to help develop leading strategies to support the Corporation in achieving its business objectives
Develop measurements to evaluate programmes effectiveness and analyze & compile reports for management review
Manage brand guidelines and brand check on regularly basis to ensure brand consistency for the Corporation
Perform any other duties as assigned by the management

The Candidate

Bachelor degree in Marketing, Communications, Public Relations, Social Science, Language or other related disciplines
Minimum 8 years of relevant experience with the capability of storytelling from a cross-cultural perspective and global mindset
Higher education or professional qualifications with less experience will also be considered
Experience working in a MNC or ad/marketing/pr agency is highly preferrable
PR, journalism and/or event management background is a plus
Proactive, agile, creative, passionate and good team player; eagerness to learn and grow
Strong project management, with strategic & analytical mindset and problem-solving skills
Able to work independently to lead the projects and coach other junior team member
Excellent interpersonal, communication and presentation skills
Proficiency in spoken and written English and Chinese (including Putonghua)

What We offer

Unique Work.Live.Play.Learn culture in Hong Kong’s largest Innovation & Technology ecosystem
5-day work week, attractive annual leave and additional special leave
Medical benefits including dental and annual check-up from Day-1, with extended coverage to dependent(s)
Professional training and career advancement opportunities
Accessible to various bus service with network across different locations in HK

Interested parties please submit your application by clicking “Apply Now”. Direct applicants who do not apply via the “Apply Now” will not be progressed further.Commencing position will be commensurate with qualifications, relevant experience, and competencies.

The application will remain open until the position is filled. HKSTP reserves the right not to fill the position.

Personal data provided will be treated in strict confidence and used for recruitment purpose only. All personal data collected will be used strictly in accordance with employer’s personal data policies, you can refer to the Corporation’s Privacy Policy Statement at https://www.hkstp.org/privacy-policy/

Applicants not invited for interview within 6 weeks may consider their applications unsuccessful. Personal data of unsuccessful applicants will be retained for a maximum of two years counting from the date the vacancy has been filled.

About Hong Kong Science & Technology Parks Corporation

Hong Kong Science and Technology Parks Corporation (HKSTP) was established in 2001 to foster a thriving innovation and technology (I&T) ecosystem that nurtures emerging companies, supports numerous research professionals and technology firms from various countries. This ecosystem focuses on developing sectors such as life and health tech, AI & robotics, fintech, and smart city technologies, etc.

HKSTP provides comprehensive support to attract and nurture talent, accelerating the commercialization of innovations for technology ventures. The Corporation continues to contribute in establishing I&T as a pillar of growth for Hong Kong.

More information about HKSTP is available at www.hkstp.org.

Learn more about this Employer on their Career Site

Manager, Brand Marketing and Management