University Licensing Manager

Department

Compensation

General Description/Primary Purpose

Help Shape, Protect and Grow a University Brand

The University of North Florida is seeking a University Licensing Manager to elevate the University’s retail presence and brand. This role merges brand strategy and creative collaboration, offering the opportunity to make a visible impact on how UNF is presented in the marketplace and to grow school spirit.

Job Functions:

Grow and Elevate the Brand

• Partner closely with retailers and UNF’s collegiate licensing vendor to expand retail offerings and develop innovative licensing opportunities.

• Identify partnerships that enhance brand visibility while driving meaningful revenue.

• Develop and execute strategies to elevate UNF’s reputation through strong licensed products.

Build Strong Partnerships

• Serve as a key relationship manager for licensing partners and vendors.

• Demonstrate enthusiasm for engaging with vendors and supporting program goals.

• Coordinate with internal stakeholders, including athletics, marketing, student groups, and alumni groups, to ensure smooth execution and high‑quality outcomes.

Guard the UNF Brand

• Under the guidance of the Director of Brand and Visual Identity, protect the University’s trademarks and visual identity across licensed products and promotional materials to ensure full alignment with brand standards.

Drive Insight & Revenue

• Conduct market research to track retail trends, competitor activity, and emerging opportunities.

• Use insights to inform strategy and continuously grow both school spirit and licensing revenue.

Required Qualifications

Marginal Functions

• Assist with special projects as assigned.

• Support marketing and communications initiatives as needed.

Preferred Qualifications

• An enthusiastic and outgoing personality

• Strong negotiation and relationship‑building skills

• Comfort working with people across marketing, legal, and retail environments

• An eye for brand detail paired with a strategic mindset

Why This Role Matters

• You will directly influence how UNF’s brand appears locally and nationally.

• Your work will support revenue generation that benefits the university.

• You will collaborate with creative, legal, and business partners across campus.

• This role offers visibility, autonomy, and growth potential.

Position Details

• Department: Marketing & Communications

• Location: Jacksonville, FL

• Employment Type: Full‑time

• Compensation: Starting at $65,000, negotiable based on experience

• Additional Requirements: Background check (credit check may apply); designated Responsible Employee under Title IX

Statement(s) of Understanding

This position requires a background check. In conjunction with the University's policy, this position may also require a credit check.

The holder of this position is designated as a “Responsible Employee” pursuant to their role under Title IX. Therefore, the incumbent must promptly report allegations of sexual misconduct, sexual violence, and child sexual abuse by or against any student, employee, contractor, or visitor to the University’s Title IX Administrator or any divisional Title IX Coordinator

Equal Opportunity

The University of North Florida (UNF) is committed to providing an inclusive and welcoming environment for all who interact in our community. In building this environment, we strive to attract students, faculty and staff from a variety of cultures, backgrounds and life experiences. The University of North Florida does not commit or permit discrimination or harassment on the basis of genetic information, race, color, religion, age, sex, disability, marital status, national origin, or veteran status in any educational, employment, social, recreational program or activity that it offers. In addition, UNF will not commit or permit retaliation against an individual who reports discrimination or harassment or an individual who cooperates in an investigation of an alleged violation of university regulation.

Carnegie

UNF is a Carnegie Community Engaged Institution. This designation celebrates the University’s collaboration with community partners from the local to the global level. It reflects UNF’s mission to contribute to the public good and prepare educated, engaged citizens.