Retail Sales Manager

Position Title: Retail Sales Manager
Location: Remote 

FLSA Status: Exempt
Reports to: CEO

 Tasty Brands is a well-established, rapidly growing national company focused on providing great-tasting, unique hot and cold deli items for private-brand retail and K-12 food-service customers. Emphasizing collaboration, best practices, and continuous improvement, we seek individuals who want to build a long-term career and be part of a successful story. Our most successful people are self-starters, work well with others, see the big picture, and enjoy winning.

We have an exceptional team of motivated professionals who work well together in a fun, team-spirited environment. Our mission is guided by our core values – urgency, accountability, proactivity, teamwork, and integrity. We are looking for the next “great fit” to join our expanding team!

 Position Summary:

The Retail Sales Manager is responsible for growing sales of Tasty Brands' hot- and cold-deli category in retail and select c-stores. This role develops and expands relationships with regional and national grocery retailers, deli directors, category managers, and store operations teams to increase distribution, merchandising, promotional activity, and overall sales performance.

The successful candidate has experience selling into grocery deli departments and understands prepared foods, grab-and-go meals, bakery, sandwiches, sliders, hand pies, heat-and-eat items, or similar fresh food categories.

This position combines strategic account management with hands-on field execution to ensure products are properly merchandised and positioned for success.

 Key Responsibilities:

Sales Growth

• Grow retail deli sales through existing and new grocery customers. 
• Identify opportunities to expand product assortment and distribution. 
• Develop annual sales plans for assigned accounts. 
• Meet or exceed sales and profitability goals. 

Customer Relationship Management

• Build strong relationships with: 
  • Deli Directors 
  • Category Managers 
  • Merchandising Teams 
  • Store Operations 
  • Regional Managers 
• Conduct regular business reviews. 
• Present new products and category recommendations. 

Retail Execution

• Visit stores to evaluate: 
  • Product placement 
  • Merchandising 
  • Pricing 
  • Promotional execution 
  • Product quality 
• Recommend improvements to increase sales. 
• Ensure planograms and merchandising standards are executed. 

Category Development

• Analyze sales trends and shopper behavior. 
• Recommend product mix improvements. 
• Identify seasonal opportunities. 
• Develop merchandising and promotional programs. 
• Monitor competitive activity. 

New Business Development

• Prospect regional grocery chains. 
• Develop relationships with independent retailers. 
• Work with distributors and brokers to expand market penetration. 
• Present product demonstrations and customer tastings. 

Cross-Functional Collaboration 

Partner with:

• Marketing 
• Product Development 
• Operations 
• Supply Chain 
• Customer Service 

 Ideal Candidate Profile:

• Bachelor's degree or equivalent experience. 
• 5+ years of grocery retail sales experience. 
• Experience selling into grocery deli departments. 
• Proven history of growing retail food sales. 
• Experience managing regional or national grocery accounts. 
• Strong presentation and negotiation skills. 
• Ability to travel 40–60%.