The Senior Copywriter – Food Group is responsible for executing copywriting needs across the 1-800-Flowers.com, Inc. family of food brands, including Cheryl’s Cookies, Wolferman’s, Vital Choice, and more. This role requires expertise in both editorial and promotional copywriting across digital marketing channels such as email, organic social, website, and paid media.

This individual understands how to adapt brand voice based on channel (e.g., social, email, web) and audience type (e.g., acquisition, retention, reactivation), while maintaining consistency and brand integrity. The ideal candidate balances storytelling and brand building with performance-driven messaging that supports traffic growth and sales.

Responsibilities

Write compelling, conversion-focused copy for omnichannel marketing campaigns that inspire action and align with performance goals
Translate business and creative briefs into clear, engaging messaging tailored to various audiences and channels across multiple brands
Work efficiently under tight deadlines with strong attention to detail
Maintain brand voice across all touchpoints, including product storytelling, campaign messaging, CRM personalization, and taglines
Contribute to campaign ideation and editorial planning as needed
Self-edit with precision, balancing creativity with clarity, and incorporate feedback effectively in fast-paced review cycles
Collaborate cross-functionally to concept, test, and optimize messaging performance

Qualifications

Bachelor’s degree in Communications, Marketing, Journalism, or a related field
5–7 years of professional experience in copywriting, editorial, or a related discipline
Proven ability to write compelling, conversion-driven copy across digital channels
Strong portfolio showcasing a range of creative work across formats and platforms
Excellent communication, editing, and time management skills
Ability to thrive in a fast-paced, collaborative environment
Strong attention to detail with the ability to manage multiple projects simultaneously
Experience working with food and/or retail brands is preferred
Strategic thinker with a passion for blending creativity and performance-driven marketing

The expected hourly pay range for this position is $27.00 to $33.00 per hour. Actual compensation will be determined based on experience, skills, internal equity, and other factors permitted by law.

To support our commitment to being an employer of choice, we offer comprehensive and competitive health, wellness, and additional benefits to eligible full-time team members. Benefit eligibility may vary based on location, average hours worked, and length of service.

Benefits may include*:

Medical, dental, vision, life, and disability insurance for the associate and eligible dependents
Flexible Spending Account (FSA)
Health Savings Account (HSA)
401(k) retirement savings program
Mental health resources and Employee Assistance Program (EAP)
Paid vacation time (accrued based on hours worked and tenure)
Paid company holidays
Employee discount across our family of brands
Potential eligibility for annual merit-based compensation increases, where applicable

*Exact benefit terms, conditions, and eligibility requirements are governed by official plan documents and applicable law. The Company reserves the right to modify, amend, or terminate benefit plans and programs at any time.

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