Sr. Director, Food Service Sales

Position Overview

The Sr. Sales Director – Food Service is responsible for driving revenue growth, expanding market share, and leading high-performing sales team across North America markets. This role oversees strategic account management, distributor relationships, and sales execution, while operating within a matrix organization. The position carries full accountability for achieving national sales targets and developing long-term growth strategies within the food service sector.

Key Responsibilities

Strategic Leadership & Growth

• Develop and execute national sales strategies across food service channels, including broadline distribution, QSR, and hospitality.
• Drive revenue growth and market share expansion across North America markets.
• Identify new business opportunities and expand the client base within the food service sector.

Sales Execution & Performance

• Achieve and exceed national and regional sales targets.
• Establish sales forecasts, budgets, and P&L objectives.
• Monitor and report on key performance indicators (KPIs) including revenue, margin, and ROI.

Team Leadership & Development

• Lead, coach, and develop high-performing sales team.
• Manage brokers, distributors, and regional sales leaders.

Key Account & Relationship Management

• Build and maintain strategic relationships with major distributors and key accounts.
• Negotiate contracts, pricing, and promotional agreements.

Operational Excellence

• Oversee and develop detailed reporting processes.
• Ensure adherence to policies and compliance standards.

Global Collaboration

• Align stakeholders across a matrix organization.
• Support national sales planning and execution.

Required Qualifications

- Bachelor’s degree in Business, Marketing, Finance, or related field
- 10–15+ years of progressive sales experience
- Food service industry experience
- Strong financial and P&L management experience

Preferred Qualifications

- National sales experience
- Food industry or TIC experience
- Strategic account management expertise

Key Skills & Competencies

• Leadership and team development
• Negotiation and communication
• Strategic thinking and analytics
• Microsoft Office proficiency

Performance Metrics

• Net sales growth
• Market share expansion
• Account retention and acquisition
• Volume and margin performance

Additional Information

• Travel: Up to 25%
• Reports to: Executive Sales Leadership
• Scope: North America focus

The expected salary range for this position is $175,000 - $185,000. Actual compensation will be determined based on experience, skills, internal equity, and other factors permitted by law.

To support our commitment to being an employer of choice, we offer comprehensive and competitive health, wellness, and additional benefits to eligible full-time team members. Benefit eligibility may vary based on location, average hours worked, and length of service.

Benefits may include*:

* Medical, dental, vision, life, and disability insurance for the associate and eligible dependents

* Flexible Spending Account (FSA)

* Health Savings Account (HSA)

* 401(k) retirement savings program

* Mental health resources and Employee Assistance Program (EAP)

* Paid vacation time (accrued based on hours worked and tenure)

* Paid company holidays

* Employee discount across our family of brands

* Potential eligibility for annual merit-based compensation increases, where applicable

*Exact benefit terms, conditions, and eligibility requirements are governed by official plan documents and applicable law. The Company reserves the right to modify, amend, or terminate benefit plans and programs at any time.