Internet Marketing Manager

Job DetailsJob Location: Kona Auto Center - KAILUA KONA, HI 96740Position Type: Full TimeSalary Range: $1.00 - $1.00 Base+Commission/yearSUMMARY: Kona Auto Center As an automotive Internet Marketing Manager, your primary objective will be to generate more traffic or appointments by Managing our website, incoming leads, social media, and third-party vendors. You will need a strong background in communication, people skills, and website management. ESSENTIAL DUTIES: Manages all incoming Internet leads. Answers all incoming internet leads promptly (less than 2 minutes). Answers any questions or concerns the consumer has and build a relationship. The goal of the lead is to be converted into an appointment. Work with CRM platform and AGM/GM to properly ensure that all leads are being measured and tracked using the lead management tool to provide accurate data to increase leads and generate more vehicle sales. Manages Internet and BDC bucket. Proactively manages the BDC and Internet records. Ensure we complete all daily follow-ups and consistently reach our customer base to generate more leads and vehicle sales. Manages all social media platforms.  Instagram, Facebook, ETC. Generates engaging and relevant content for the social media accounts, Google Business, and websites. Content should be created on a weekly and monthly basis. Ensures all content generated complies with OEM requirements, federal, and state regulations. Ensures all postings are aligned with company ethics and are not offensive. Ensures that all postings comply with state, federal, and factory guidelines. Develops brand awareness by participating in community events. Develops brand awareness by hosting community fundraising events. Works with other dealership, within the Company auto group, to host multi-dealership events. Develops relationships with other businesses for collaboration to increase awareness. Organizes and facilitates dealership-sponsored events leveraging dealership facilities. Manages Dealership website(s). Ensures all new and used vehicle pictures are uploaded to the website(s) within 3 business days of receiving the vehicle and that we have an 80% inventory of all our new and used inventory online. Works with our internet provider to ensure website(s) optimization on all platforms, Mobile, desktop, and tablet. Ensures the website(s) complies with factory OEM guidelines. Ensures the website(s) comply with all federal and state regulations (FTC GLBA, FCC, etc.). Works with the CISO to determine if changes need to be made in order to align with requirements. Ensures all website(s) banners or advertising are refreshed monthly and audit all specials to ensure they have not expired. Works with graphics designer(s) and GM to keep the website(s) active with new content and specials for the dealer and manufacturer. Ensures all employee's pictures are up to date on the website(s). Works with social media vendor(s) to increase following and engagement. Works with Website providers to increase SEO Works onsite and works collaboratively with the Sales team. Complete and remains current with all mandatory manufacturing, Safety compliance, Safeguard and Cybersecurity training. Maintains a safe work environment. Ensure that the work area is kept clean. Maintains a professional appearance.   ADDITIONAL DUTIES: Assists with ensuring the work areas and customer waiting area are kept clean. Additional duties assigned by the General Manager, COO, or President. QualificationsQUALIFICATIONS To perform this job successfully, an individual must be able to satisfactorily perform each essential duty. The requirements below represent knowledge, skill, and/or ability. Reasonable accommodations may be made to enable individuals with disabilities to perform basic functions. Driving is essential to the position; must have and maintain current, valid driver's license and a clean driving abstract. Several years of automotive industry experience (with proper management or salesperson roles preferred). Strong leadership and communication skills Proficient in Social Media Marketing EDUCATION and/or EXPERIENCE A high school diploma or general education degree (GED) is required, and sales, marketing, and leadership experience in the automotive industry is preferred. COMPUTER SKILLS: Basic computer skills Basic Microsoft Office skills Basic Google Suite skills Proficient with Email & Communication Experience with CRM Systems Experience with DMS System(s) Experience with Websites Proficient with Social Media (Facebook/Meta, Instagram, Tiktok, etc.) Experience with Google Business LANGUAGE SKILLS: Ability to read and comprehend simple instructions, short correspondence, and memorandums.  Ability to write simple correspondence.  An ability to effectively present information in one-on-one and small group situations to management, customers, clients and employees of the organization. Ability to speak, read, and write fluently in English. MATHEMATICAL SKILLS: Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percentage and to draw and interpret bar graphs. Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry. REASONING ABILITY: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.  Ability to deal with problems involving several concrete variables in standardized situations. Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. CERTIFICATES, LICENSES, REGISTRATIONS Manufacturer [OEM] Training Driving is essential to this position, must have and maintain a current valid driver’s license and a clean driving abstract. MENTAL DEMANDS: Ability to work with multiple projects, tasks and deadlines. Continuous alertness and attention to detail, concentration and ability to perform mathematical calculations to produce accurate work Ability to work and effectively communicate with leadership and Store Personnel on time-sensitive matters. PHYSICAL DEMANDS The physical demands described here are representative of those that an employee must meet to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform these functions. While performing the duties of this job, the employee is regularly required to stand and talk or hear. The employee is frequently required to walk, sit, use hands to finger, handle, or feel, and reach with hands and arms. The employee is not required to climb or balance and stoop, kneel, crouch, or crawl. Specific vision abilities required by this job include close vision, distance vision, and color vision.  May occasionally lift and/or move up to 25 pounds with assistance from safety gears, equipment, or PPE.   WORK HOURS: Regular Sales Department Hours Travel between IKC and other Dealership locations may require longer hours. Sales & Community Events may require longer hours.   WORK ENVIRONMENT The work environment characteristics described here represent those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently exposed to moving mechanical parts and outside weather conditions. The employee is occasionally exposed to wet and/or humid conditions; high, precarious places; and fumes or airborne particles. The noise level in the work environment is usually moderate.