About the Role

The Manager, External Communications – Reputation & Creative will shape and amplify H&R Block’s external voice by driving creative storytelling, strengthening brand reputation, and connecting our services to real customer needs. You’ll lead integrated communications strategies across media, social, and owned channels in a fast-moving, high-visibility environment.

Day to day, you'll...

Develop and execute external communications strategies that elevate brand awareness and protect company reputation
Lead creative communications efforts, including PR initiatives, announcements, and enterprise storytelling across formats (social, video, and digital content)
Build and maintain strong relationships with media, reporters, and external partners
Translate complex tax and financial topics into clear, engaging, channel-native content
Partner cross-functionally to deliver integrated storytelling across owned, earned, and social channels
Create and support content for campaigns, ensuring consistency with brand messaging and guidelines
Monitor and evaluate brand reputation across channels, identifying risks and opportunities
Optimize content and messaging using performance insights to improve reach, engagement, and clarity
Guide response strategies during reputational or crisis moments in partnership with PR, Legal, and Customer teams
Manage PR agencies and external partners, including workflow, prioritization, and performance
Track and analyze campaign performance, ensuring alignment across paid, earned, and owned channels
Perform other duties as assigned

Required Qualifications

7–10+ years of experience in communications, public relations, or related field
Strong experience in media relations, storytelling, and integrated communications campaigns
Proven ability to create engaging content across multiple channels and formats
Ability to manage multiple priorities in a fast-paced environment with tight deadlines
Strong written and verbal communication skills, including experience simplifying complex topics
Collaborative mindset with the ability to influence cross-functional stakeholders

Preferred Qualifications

Experience supporting consumer brands or financial services organizations
Background working with PR or creative agencies
Experience leveraging performance data or social insights to refine communications strategy
Familiarity with reputation monitoring or social listening tools

Why work for us

At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation.

That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.

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