Wirtgen Product Specialist

 Summary

The Product Specialist is the technical and sales expert for Wirtgen Slipform products, Brandt Material Handling products and Brandt HydroVac products , supporting customers and sales teams through product demonstrations, training, solution-based selling, and market development efforts. This role works closely with customers, manufacturers, service, and parts teams to drive equipment sales, increase market share, and ensure long-term customer success through exceptional product knowledge and support.

The Product Sales Specialist combines technical knowledge, solution selling, product demonstrations, training, and relationship management to increase market share and ensure long-term customer success for assigned product lines. This role works closely with dealership sales teams, customers, dealer partners, service, and manufacturers to deliver product demonstrations, training, and solution-based recommendations. The Product Specialist builds strong relationships, provides market insight, and helps increase market share through expert product knowledge and customer-focused support. 

Assigned product Lines: Wirtgen Slipform products, Cemen Tech, & Brandt product lines

Essential Functions

• Act as the product and technical expert for assigned equipment lines 
• Support Territory and Branch Sales Managers during customer meetings and presentations 
• Conduct live, on-site product demonstrations, inspections, and machine walk-arounds 
• Identify customer needs and recommend complete, value-driven equipment solutions 
• Assist with lead generation, prospecting, and opportunity development 
• Provide product training to customers, sales personnel, dealers, and technicians 
• Collaborate with service, parts, and product support teams to address customer concerns 
• Build and maintain strong relationships with customers, dealers, and internal teams 
• Represent the company and product lines at trade shows, demos, and customer events 
• Gather and communicate market feedback, competitive intelligence, and product insights 
• Track sales activity, customer interactions, and opportunities using company systems 
• Support achievement of regional sales, market share, and revenue goals

Service & Parts

• Maintain strong working relationships with service and parts teams 
• Assist in resolving customer issues and at-risk situations 
• Serve as a liaison between customers, sales teams, product support, and manufacturers 
• Communicate customer feedback and product performance concerns

Sales & Marketing

• Support new and used equipment sales growth within the assigned territory 
• Help identify and pursue new business opportunities 
• Conduct needs assessments and support solution-based selling 
• Assist with ROI and value-based discussions to support purchasing decisions 
• Provide customers and sales teams with technical guidance on equipment capabilities, applications, and performance
• Promote the dealership, product brands, and assigned equipment lines 
• Stay current on product updates, competitive equipment, and industry trends
• Maintain accurate customer and opportunity information in CRM tools

Training

• Deliver product and sales training to customers, sales staff, dealers, and technicians 
• Assist in developing training materials and best practices 
• Attend manufacturer training, product updates, and sales meetings as required

Qualifications

• Experience in equipment sales, product support, or technical sales preferred 
• Strong mechanical or technical aptitude 
• Ability to clearly explain equipment features and applications 
• Strong communication, presentation, and interpersonal skills 
• Solution-oriented and customer-focused mindset 
• Self-motivated with strong organizational and time management skills 
• Proficient with Microsoft Office and CRM systems 
• Valid driver’s license

Other Functions

• Assist with other duties assigned and directed by region/corporate management within the framework of Murphy Tractor and Equipment Company, Inc.’s objectives.

Physical Requirements and Working Conditions

• Willingness to travel extensively within the assigned territory (up to 50–75%) 
• Ability to travel by vehicle or air and work a flexible schedule as needed 
• Ability to stand, walk, bend, and occasionally lift up-to 30–50 lbs. 
• Comfortable working in jobsite, shop, and outdoor environments

Education/Work Experience

• Experience in equipment sales, product specialization, or technical sales within construction, industrial, or heavy equipment industries preferred
• Strong mechanical or technical aptitude with the ability to explain complex systems clearly
• Proven solution-selling skills with a customer-focused mindset
• Excellent verbal, written, and presentation skills
• Self-motivated, organized, and able to manage multiple priorities independently
• Strong problem-solving skills and professional judgment
• Proficiency with Microsoft Office and standard business systems (CRM, reporting tools)
• Valid driver’s license without restrictions.
• Current CDL or the eligibility to obtain one is a plus and may be required for some roles

Murphy Tractor & Equipment Co. is an equal opportunity employer.