Director, Content Development & Creative Services

This role is responsible for the development of creative assets; from concepting ecommerce shoots and brand lookbooks, to the execution of creative content across all brand channels including the deployment of brand photography and video as well as all graphic design within Creative Services (digital, physical, brand).  These designed assets must support the brand vision and strategies that align with our annual and seasonal plans and lead to multi-year growth in PBT (Profit-Before-Tax).  Performance in this position is measured by achieving targets for total company operating income and profit-before-tax over a multi-year period and reducing expenses.   

A day in the life… 

​Functional leadership of Creative Content Asset Development and functional leadership of Creative Services and Design for Website, Email, Advertising, Blog, Loyalty, Social Media, Promotions, Retail, Wholesale and Brand Support 

• Lead and develop a team of creatives, delivering brand content across digital, social, e-Comm, and in-store signage/branding 

• Translate brand vision into practical creative strategy for graphics team, meet rigorous timelines and pivot as needed based on the changing dynamics of the business 

• Assure daily team priorities are set and executed 

• Own creative workflow and communication: resourcing, deadlines, reviews, and stakeholder alignment 

• Build visual journeys and presentation decks (support concepting, mood brands, storytelling consistency) for internal/external approvals 

• Produce and elevate eCommerce and lookbook creative with a strong eye for market, trend, and brand relevance and on-site execution 

• Identify new, compelling ways for the brand to present digitally and across channels 

• Drive cross-functional execution in partnership with Content Planning, Merchandising, Art Direction, Graphic Design, Styling, and the Senior Director of Brand & Creative Development 

• Lead graphic design and AI development for modern retail  

• Support execution of creative campaigns 

• Assure day to day marketing is brand first, modern, cohesive and meets the consumer where she/he is 

• Build and maintain strong relationships across the company 

Functional leadership of Creative Content Development 

• Consistently execute the rollout for a refreshed Visual Identity and Packaging refreshes that continue our brand modernization strategy. 

• Develop a strong brand right Creative Storyline and Strategy for Content Development, refreshing annually and seasonally.  

• Capture imagery and video that evokes the brand mission, aligns with modern nostalgia and drives brand equities while communicating clearly the 4-pillar strategies of Product Design and Merchandising.   

• Use metrics-based evaluation to identify how content is performing and why and apply to future content development strategies and tactics. 

• Manage budget, production and development of all imagery, incorporating additional resources as necessary both internally and externally (e.g. Fashion Design on PDP, Retouching, Consultants, etc.).  Imagery will often include both photography and video needs.  Cover 4 key buckets (1.  Primary seasonal campaigns; 2. Supporting secondary campaigns and key product needs (e.g. home, key initiatives); 3. Brand Marketing/Advertising & PR campaigns (e.g. upper funnel, collaborations); 4. Ecommerce PDP.)  

• Build current content deployed within 2-4 weeks, develop strategies for 3-month future execution, and align with vision for 6-12 month planning to drive more efficient cross promotion of brand storylines to product development.  

Functional leadership of Creative Services  

• Manage all elements of Design for the Website, Email Marketing, Advertising, Blog, Loyalty, social media, Promotions and Brand Support.   

• Manage physical and digital design needs for Retail and Wholesale distribution channels. 

• Work cross functionally to execute in alignment with strategies for reaching customers both existing and new. 

​Note, associates may be asked to perform duties that are outside the specific functions that are listed. 

This position is a member of the Operating Committee and the Senior Leadership Team.   

Qualifications for the Position 

• A four-year college degree is required, preferably with a major/minor within graphic design, marketing, communications, business or a related subject is helpful. 

• 10-15 years of experience, preferably in the fashion or retail industry.  

• Sufficient fashion sense and knowledge of the customer to understand the vision of the Lilly Pulitzer® lifestyle and to develop content strategies that grow the business profitably.    

• Strong creative skills are necessary. 

Our Core Values: The Lilly Way. Rooted in our bold, original, and inclusive brand outlook, these principles define how we do things The Lilly Way.  

• We take pride in the pursuit of excellence  

• We create our own path 

• We become stronger together 

• We operate with integrity 

• We make the world a brighter place 

• We continuously improve 

• We have fun in the process 

Doing Our Part 

As a company we commit to corporate social responsibility.  We believe in doing the right thing for our people, the places we work, and our planet.  We believe in a respectful and inclusive workplace. We recognize the importance of serving the communities where our employees work and live. We are cognizant of the impact that our operations can have on the environment and actively explore and pursue environmentally-friendly processes throughout our business.  This position is expected to contribute to the advancement of these principles. 

A Little More to Know… 

• This position is classified as full-time salaried; it is exempt and is not eligible for overtime.  This position is eligible for standard company benefits.  

• This position is required to maintain a structured hybrid work schedule based out of King of Prussia, Pennsylvania, a suburb of Philadelphia. This hybrid schedule, which includes work done in the King of Prussia Office as well as your Home Office, will be determined by your supervisor.  

• The position requires some domestic travel.   

• Given the seasonality of the business, this position may require flexible, additional working hours during peak periods. 

• This position is expected to collaborate effectively with other individuals in alignment with our Core Values and Core Leadership Qualities. 

• This position requires compliance with Lilly Pulitzer policies and a detailed Code of Conduct as outlined in the Employee Handbook.   

• This position is reviewed annually.