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Description
Business Development Representative (BDR)
Role Overview
The Business Development Representative (BDR) is responsible for generating qualified sales pipeline by proactively engaging target accounts through outbound calling and email. This role focuses on identifying prospects, qualifying opportunities, and converting interest into Sales Qualified Leads (SQLs) for the sales team.
Key Responsibilities
- Execute daily outbound prospecting activities to target accounts
- Make 50 outbound calls per day to decision-makers and influencers
- Send 30 personalized outbound emails per day
- Research and identify qualified prospects within assigned accounts
- Qualify prospects based on agreed criteria (ICP, need, authority, timing)
- Schedule discovery meetings and hand off Sales Qualified Leads (SQLs) to Account Executives
- Consistently generate 8 SQLs per month
- Accurately log all activities, notes, and outcomes in CRM
- Collaborate with Sales and Marketing to refine messaging and targeting
- Continuously improve outreach effectiveness through testing and feedback
Performance Metrics
- Daily activity targets:
- 50 outbound calls
- 30 outbound emails
- Monthly results target:
- 8 Sales Qualified Leads (SQLs)
- Meeting quality and conversion rates
- CRM accuracy and activity hygiene
What Success Looks Like
- Consistently meeting daily activity expectations
- Delivering 8 or more SQLs per month that progress into active sales opportunities
- Demonstrating strong message discipline and continuous improvement
- Becoming a trusted first point of contact for prospects
Requirements
Required Skills & Qualifications
- 1+ years of experience in sales development, inside sales, or outbound prospecting
- Strong phone presence and written communication skills
- Comfortable with high-volume outbound activity
- Ability to handle objections and conduct effective qualification conversations
- Organized, disciplined, and metrics-driven
- Experience using CRM and sales engagement tools preferred
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