Digital Marketing Specialist

The Digital Marketing Strategist is responsible for executing and optimizing the organization's digital marketing and communications efforts across web, email, paid media, digital platforms and other online channels. This position combines hands-on digital execution with strategic thinking, using audience insights, performance data and marketing best practices to strengthen engagement, increase awareness and support organizational goals. Working collaboratively with the Marketing & Communications team, the Digital Marketing Strategist helps transform organizational priorities, events, programs and initiatives into effective digital campaigns. The ideal candidate is both a strategic thinker and a skilled implementer who can manage day-to-day digital platforms while continually identifying opportunities to improve how the organization reaches and engages its audiences. This role is well suited for someone who can move comfortably between updating a webpage, building an email campaign, launching a Meta advertisement, reviewing analytics and recommending how a future campaign can perform better.

Duties/Responsibilities:

• Demonstrated experience in digital marketing, digitalcommunicationsor a related role.

• Hands-on experience managing email marketing campaigns, websitecontentand paid digital advertising.
• Experience with Meta Ads Manager, Google Ads, website content managementsystemsand digital analytics tools.
• Understanding ofdigital marketing metrics, audience segmentation, conversiontrackingand campaign optimization.
• Working knowledge of SEO and digital content best practices.
• Strong written and verbal communication skills.
• Strong organizational and project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Strong analytical skills with the ability to translate data into practical marketing recommendations.
• Bachelor's degree in Marketing, Communications, DigitalMediaor a related field preferred, or an equivalent combination of education and relevant experience.
• At least three years of related digital marketing or digital communications experience preferred.

What’s in it for you (Benefits & Perks):

 FBCG and SMI offer a competitive package that includes medical, dental, vison, paid time off, 403b with employer-paid group life insurance. All benefits are based on full-time or part-time work status. 

• Affordable medical, dental & vision coverage - large portion paid by employer!
• Short Term and Long-Term Disability – Paid by employer!
• Employer paid group life & AD&D insurance
• Vacation, Sick or PTO and holidays
• 403b with employer contribution 
• 3-days of yearly employer-paid staff retreat
• Paid Birthday Day Off to celebrate you
• 2 weeks - Paid parental leave including adoption
• Flexible spending accounts (FSA)
• Education reimbursement
• Employee rewards program