Marketing Director - Sports Facilities Management

MARKETING DIRECTOR

Sports Facilities Management, LLC

LOCATION: Clearwater, FL

DEPARTMENT: MARKETING

REPORTS TO: VICE PRESIDENT OF VENUE MARKETING

STATUS: FULL-TIME (EXEMPT)

ABOUT THE COMPANY:

Sports Facilities Management, LLC (SFM) is a Sports Facilities Companies (SFC) company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.

SFC has been awarded national recognition as a Top Workplace year over year and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

POSITION SUMMARY:

The Marketing Director will support account-based marketing activities, set appointments, lead client relations for marketing, and support sponsorship and partnership development. The ideal candidate will have a passion for sports and recreation and a proven ability to drive market growth through strategic initiatives and relationship building.

PRIMARY RESPONSIBILITIES ARE INCLUDING BUT ARE NOT LIMITED TO THE FOLLOWING:

Market Development

• Collaborate with the marketing team to develop and implement targeted marketing campaigns for key accounts.
• Analyze campaign performance and provide insights to optimize marketing strategies.
• Assist in creating personalized marketing materials and proposals for potential clients.
• Proactively reach out to prospective clients to set appointments and introduce our services.
• Coordinate with internal teams to ensure timely follow-up and preparation for client meetings.
• Maintain an organized calendar of appointments, ensuring all stakeholders are informed and prepared.

Client Relations for Marketing

• Lead client relations efforts to build and maintain strong relationships with key clients.
• Understand client needs and objectives to provide tailored marketing solutions.
• Serve as the primary point of contact for clients, ensuring excellent customer service and satisfaction.
• Create strategic marketing plans and action-based timelines to serve and satisfy the needs of management clients
• Provide leadership and guidance to field marketing staff and partnership to operations general managers and vice presidents
• Collaborate & partner with Director of Venue Marketing on team development and delivery

Sponsorship and Partnership Development

• Support the development and execution of sponsorship and partnership programs to drive revenue and enhance brand visibility.
• Identify and secure new sponsorship opportunities that align with company goals.
• Cultivate and maintain relationships with sponsors and partners to ensure long-term collaboration.
• Collaborate with Director of Sponsorship on team development and delivery

MINIMUM QUALIFICATIONS:

• Bachelor's degree in business, marketing, communications, or a related field
• 5-7 years of experience in market development, marketing, or a related role, preferably within the sports or recreation industry
• Proven track record of successfully setting appointments and managing client relationships
• Strong organizational and time management skills, with the ability to manage multiple priorities
• Excellent communication and interpersonal skills, with the ability to build rapport with diverse stakeholders
• Proficiency in CRM software and Microsoft Office Suite
• Self-motivated, results-oriented, and able to work independently as well as part of a team

WORK ENVIRONMENT:

• Intermittent office noise
• Must be able to lift 30 pounds waist high
• May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop or bend
• Will be required to operate a computer
• Travel may be required infrequently