Region Vice President of Retail Sales

As the leader of the local sales organization for a given Region, the Region VP of Sales helps shape and execute the sales vision for the organization by ensuring appropriate processes, systems, people and culture are in place to win in the market. This position will be accountable for successfully meeting all plan goals for local sales growth, contract sales growth and margin management. Overall, this position is responsible for executing the center led strategies, ensuring top talent in the key positions, and leveraging selling resources to grow market share and enable a consultative team-based selling organization. This leader will coach, guide, and counsel sales team members to meet their individual sales and profit plans. Responsibilities include creating an overall sales strategy for sites within region; identifying geographic territories for the street sales force, operating company assignments for business development team members, and/or large multiunit customers for director/manager of program sales; recruiting and developing local sales associate and sales teams; forming and managing effective programs to compensate, coach, appraise and train sales personnel; overseeing and setting sales targets for sales territories to maximize sales revenues and support overall business needs; interacting with the sales teams and visiting customers; managing and coordinating communication activities between outside sales, inside sales and customers; coordinating sales promotions with SSMC merchandisers and sales to effectively manage inventory; collaborating with OpCo sales and merchandising teams to develop promotions and appropriate product mix; building and leading the strategy for development of the sales associates and managers by full utilization the CMP process; identifying and reacting to shortfalls concerning sales, gross profit, and margin management; overseeing business development and management of multi-unit contracts; directing and controlling credits and returns and accounts receivables; and professionally representing FreshPoint at various community and/or business meetings to promote the company. Qualifications include a Bachelor's degree in business, marketing, or related studies (2-4 year degree in business or culinary preferred), 7 years with extensive experience in sales, merchandising, management including at least 5 years leading others, strong performance management capabilities, solid analytical problem-solving skills, strong financial acumen, ability to coach and mentor, strong interpersonal and communication skills, proficiency in Microsoft Applications Suite, business and restaurant operations acumen, demonstrated skills in consultative selling, networking, and negotiations, and ability to work in a disciplined manner complying with regulations. Travel requirement is up to 75% within region. Physical demands include ability to sit, stand, walk, use hands and fingers, occasionally lift up to 20 pounds. Work conditions include moderate noise level and ability to work in various indoor and outdoor climates and driving conditions.