Director Go-To-Market, Quill

At Quill, our Digital Team is reimagining how we serve small and mid-sized businesses—delivering unmatched value, selection, and customer experiences powered by insights and innovation. The Director of Go-to-Market (GTM) Strategy & Business Planning is a high-impact leadership role responsible for building and executing Quill’s end-to-end go-to-market strategy for our B2B e-commerce business. This role bridges strategy and execution—partnering closely with Merchandising, Growth Marketing, Brand & Creative, Loyalty, Sales, and Finance to transform category, pricing, and promotional plans into integrated marketing execution. This leader will own the 52-week promotional and GTM calendar, drive cross-functional alignment, and ensure that Quill’s customer and product stories come to life consistently across all channels. The ideal candidate is data-driven, highly collaborative, and passionate about using insights to drive customer engagement and profitable growth.

Duties & Responsibilities: 

• Strategic Leadership 

• Develop and lead Quill’s GTM strategy for category launches, brand initiatives, and seasonal campaigns across all B2B channels. 

• Translate merchandising and pricing strategies into actionable go-to-market plans that deliver revenue and margin growth. 

• Partner with leadership to align GTM plans with Quill’s growth targets and long-term strategic priorities. 

• Build, manage, and continuously optimize the 52-week promotional and marketing calendar. 

• Cross-Functional Collaboration

• Serve as the primary liaison between Merchandising, Marketing, Sales, and Finance to ensure seamless alignment from strategy through execution. 

• Lead cross-functional GTM launch teams, driving accountability and clarity across all stakeholders. 

• Collaborate with Brand, Digital Marketing, Loyalty, and eCommerce Operations teams to ensure message consistency and customer-centric storytelling across all channels. 

• Partner with Analytics and Finance to forecast impact, measure results, and refine future planning.

• Customer & Market Insights 

• Lead customer insight and market intelligence efforts to identify emerging trends, customer pain points, and growth opportunities. 

• Conduct competitive benchmarking to inform category positioning, promotional planning, and content strategy. 

• Integrate customer feedback and analytics into go-to-market decision-making. 

• Execution & Enablement 

• Ensure all GTM initiatives are executed flawlessly and deliver against KPIs for revenue, margin, and engagement. 

• Develop sales enablement materials and internal launch toolkits to support the Sales and Customer Success teams. 

• Oversee post-launch analyses and continuous improvement cycles.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred) OR equivalent work experience.

• 10+ years of progressive experience in B2B e-commerce, marketing strategy, or business planning. 

• 5+ years of leadership experience managing cross-functional teams or programs. 

• Proven success developing integrated go-to-market plans that drive measurable business results. 

• Strong understanding of merchandising, digital marketing, and promotional strategy within a B2B context. 

• Analytical and data-driven approach to decision-making. 

• Excellent communication, influencing, and project management skills.

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity.  In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.