Manager, Social Media Marketing

At doTERRA we encourage all employees to seek out opportunities that will expand their skill set. We strive to help achieve personal career goals by providing opportunities of growth and movement throughout the company.

Position:                           Social Media Manager

Location:                           Pleasant Grove Office

Department:                      Marketing

A Brand with a Mission

doTERRA is about impact. As Social Media Manager your role will be to share how doTERRA’s wellness products powered by essential oils deliver real-life impact on both sides of the bottle for sourcing communities, customers and our global network of Wellness Advocates. You will amplify our Co‑Impact Sourcing stories, celebrate distributor success, and inspire wellness.

The Role

You will own the US social media vision and roadmap, from strategy through to execution, leading a small team of specialists to deliver best‑in‑class organic and paid social content across Facebook, Instagram, YouTube, Pinterest, emerging channels, and community groups.

Key outcomes

• Data‑driven content strategy and monthly calendars that ladder to business goals

• Continuous experimentation: analyze performance, scale what wins, pivot from what doesn’t, and manage the paid budget

• Consistent brand voice and visuals across posts, stories, reels, ads, and influencer content

• Seamless integration of social into launches, campaigns, events, and customer‑experience moments

• Engaging community management that deepens advocate and customer relationships

• A high‑performing, collaborative content team with clear goals and streamlined workflows

Core Responsibilities

• Lead and mentor a small team of social media specialists, fostering a collaborative, innovative culture

• Develop, implement, and oversee social strategies and cross‑channel campaigns aligned with business objectives

• Create and curate engaging content; manage the publishing calendar and asset library

• Monitor and respond to user interactions; guide the team’s community‑engagement playbook

• Oversee deployment of social assets, ensuring brand consistency across all profiles, ads and promotions

• Plan, launch, optimize and report on paid social campaigns, managing a boost/advertising budget.

• Track, analyze and share channel performance insights weekly and monthly

• Stay current on social media trends, tools and best practices, and test new formats/features

• Ensure the team meets deadlines and performance goals while maintaining high creative standards

The duties listed above do not define or include all tasks required of the post holder. Duties and responsibilities may evolve with business needs.

Qualifications & Experience

• 5+ years in social media marketing with demonstrable leadership of a content or channel team

• Bachelor’s degree in Marketing, Communications or related field preferred, or equivalent experience

• Proven success developing, executing and optimizing paid and organic social media for B2C brands

• Expert knowledge of Facebook, Instagram, YouTube, Pinterest, X and emerging platforms

• Exceptional copywriting and storytelling skills with a talent for catchy hooks and clear CTAs

• Strong analytical skills: able to interpret metrics, manage budgets and translate insights into action

• Adept at cross‑functional collaboration and stakeholder management; able to mentor and inspire others

• Passion for natural wellness, sustainability and the communities we serve

 Why Join Us

At dōTERRA, you’ll be part of a global wellness movement that’s making a difference in people’s lives every day. We offer a supportive, innovative work environment where your ideas matter, your growth is encouraged, and your work has a tangible impact on our community of millions.

doTERRA International, LLC. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability.