Marketing Specialist

MARKETING SPECIALIST

Summary Description:

Under the direct supervision of the CEO for interim (Supervisor likely to be transitioned to another leader with in the company) the Marketing Specialist will assist with all aspects of the Marketing Department, including but not limited to advertising, graphic design, social media, digital media, retail marketing, website management, analytics, collateral material development, and database management. The Marketing Specialist also provides support for special events, donor relations, newsletter development, and internal and external communications.

Exemplary Duties / Responsibilities:

• Provide video and print marketing campaigns to support Retail, Workforce Development, Interpretations Services, Philanthropy, and Corporate.
• Conduct market research to identify customer trends, competitor offerings and demographic data.
• Liaise with executive team and Department Managers to come up with branding ideas, graphic designs, promotional materials and advertising copies.
• Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
• Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
• Create innovative marketing campaigns depending on robust data and present the recommendations to management.
• Establish and maintain relationships with new and existing clients through networking and prospecting.
• Create goals and objectives in order to approach customers through appropriate marketing channels.
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.

Minimum Qualifications:

Education/Experience:

Any combination of education or experience providing the required skill and knowledge for successful performance would qualify. Typical qualifications would be equivalent to:

• (BS/BA) in Marketing, PR, Journalism, Communications or related field or equivalent work experience

• Two (2) years’ proven experience as a Marketing Specialist or similar role managing projects; experience in a nonprofit setting is strongly preferred.

• Experience with public relations, community outreach, administration and database management.
• Experience managing social media accounts and executing social media campaigns
• Excellent writing, editing and proofreading skills

Knowledge & Skills:

• Strong project management and organizational skills
• Familiarity with marketing analytics tools and techniques
• Strong email design and content creation skills
• Ability to work independently and as part of a team
• Ability to work under tight deadlines and prioritize multiple projects
• Familiarity with marketing analytics tools and techniques
• Strong email design and content creation skills
• Proficiency in Microsoft Office and desktop publishing software programs
• Excellent communications skills
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google Adwords etc.)
• Knowledge of HTML, CSS and web development tools desired
• Well-organized and detail-oriented
• Commercial awareness partnered with a creative mind

Software & Systems:

• Canva
• Adobe InDesign, Photoshop, Illustrator, & Premier Pro / Final Cut Pro
• Fundamental underrating of HTML

License/Certifications:

• Valid CA Driver’s License, being willing and able to produce valid registration upon demand.

Core Competencies:

To perform the job successfully an individual should demonstrate the following competencies:

• Confidentiality – Understands and adheres to high-level confidentiality in all work-related information discussions and information sharing in all board meetings and by the senior leadership team.

• Creativity & Writing Skills - The ability to tell a story, work with ideas and improve them to reach new and existing customers.
• Communication & Influence - Active listening and the ability to understand the perspective of others. Strong written and verbal skills.
• Adaptability & Flexibility - Evolving marketing landscape requires constantly evolving, embracing change with adaptability and flexibility.
• Data Analysis - Strong analytical skills, to interpret data, measure campaign performance, and identify areas for improvement.

This job posting should not be construed to imply that these requirements are the exclusive standard of the position. Incumbents will follow any other instructions and perform any other related duties as may be required by their supervisor.