Digital Marketing Coordinator

Job Description

The Kinetic Group is a world leader in the design, manufacturing, and distribution of small caliber ammunition under the iconic brands B&P, CCI, Federal Premium, Fiocchi, HEVI-Shot, Remington and Speer. We have domestic ammunition manufacturing facilities in Minnesota, Idaho, Arkansas, and Missouri, and service law enforcement, government agencies and sporting enthusiasts throughout the world. Today, The Kinetic Group is a part of the Ammo+ division of The Czechoslovak Group (CSG), which holds a diverse portfolio of companies in the defense, security, automotive, aerospace and rail industries.  

The Kinetic Group is seeking a Digital Marketing Specialist, who has overall responsibility for the calendar of activation, building, and delivery of the email and supporting digital marketing programs for the Remington, Fiocchi and Baschieri & Pellagri USA ammunition brands.  They will also be responsible for the reporting associated with these activities.  This role seeks to better understand our relationship with consumers focusing on activities that create lifetime customers. They will leverage enriched, lifestyle content and optimize consumer data to implement digital tactics that drive brand equity.

This position reports to the Marketing Director and will be located at either our Lonoke, Arkansas or our Ozark, Missouri office.

What you’ll do:

• Help plan and execute digital marketing campaigns across multiple digital channels including Content Marketing, SMS, Video Marketing, and Email promotions.  

• Participates in strategic planning activities for digital marketing and helps build sustainable revenue-generating campaigns and ROI.

• Assist the Marketing Director in developing email and SMS plans and delivering strategies encouraging retention and loyalty while maintaining data governance. Maximizes marketing list segmentation and remarketing strategies for optimal campaign performance.

• Partners across marketing teams to ensure consistent marketing messaging across web, E-Commerce, search, and email platforms. Help plan and implement campaigns that work in concert with our overall business objectives and marketing goals.

• Nurtures engagement by progressing our personalization strategy through email and SMS content targeted to people to add consumer value via email marketing journeys.

• Work cross-functionally with the eCommerce and digital marketing team to plan the email, web and digital marketing calendar of events for the year, while also project managing the execution of these tactics with the creative department.

• Measure and report the performance of all email and SMS marketing campaigns, and assess against goals using but not limited to the following key metrics:

  • Open rate

  • Average Order Value (AOV)

  • Conversion

  • Revenue

  • Return on Ad Spend (ROAS)

• Plan, execute, and conduct A/B testing for campaign optimization.

• Oversee and actively manage the development and execution of all digital marketing projects to ensure on-strategy and on-time consumer impact

  • Digital content development

  • Video development and integration

  • Sweepstakes/promotions

• Organizes and manages multiple priorities, maintain backlog, acts as a business analyst, drives implementation of approved marketing projects and enhancements, and communicates status.

• Performs day-to-day digital marketing operations to ensure quality deliverables that attract, engage, and convert consumers.

• Assists the Marketing/E-Commerce team in writing content, headlines, and web copy that is focused on our digital consumer.

Experience you bring:

• Bachelor’s degree in digital marketing or related field

• 1-3 years of digital marketing experience

• Analysis skills including the ability to identify patterns and potential issues.

• Strong project management and ability to manage multiple projects across various teams is a must.

• Understand digital marketing attribution modeling and develop a process for tracking campaign performance across all digital marketing channels.

• Strong analytical skills and data-driven thinking.

• Ability to learn A/B and multivariate experiments for testing campaign effectiveness.

• Works independently and with others in a matrix team environment.

• Ability to curate/write/edit all the newsletter-specific copy, headers, subject lines, preheaders, images, and CTAs.

• Solid background in communication & writing, especially for digital audiences.

• Knowledge of Photoshop is preferred but not necessary.

• Attention to detail and proficiency in writing comprehensive business requirements and documentation.

• Knowledge of industry regulations and data governance.

• Ability to use project management software and PIM/DAM systems is encouraged.

You might have:

• Experience in the hunt/shoot industry

Work Environment:

Employee work assignments may include tasks working with and/or exposure to potentially hazardous areas, including flammables and explosives. Safety training is provided to all employees to ensure compliance with company and federal regulations.

Pay Range:

The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer.

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts and the ability to add value to an exciting mission!

Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled