The Company:

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Overview

As the Associate, Out of Home your primary role is to with the strategy team in the development and execution of media plans. In this position, you will assist in gathering and preparing information for media plan development, plan stewardship and performance reporting.

Responsibilities

Learn and utilize Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.
Gather data to support media recommendations through syndicated research tools, target audience analyses, competitive reports, etc.
Assist in the execution of the media plan by working with the team to prepare authorizations for client signature and insertion orders
Work with Strategist to prepare and distribute weekly status reports
Analyze results data in weekly client dashboards and begin to draw insights from big data
Measure media performance to determine the extent to which the original objectives were met
Participate in client and publisher meetings with opportunities to develop presentation skills
Attend learning & development training classes including but not limited to: digital and offline media concepts, visualization, presentation skills, tool trainings, etc
Attend internal and external (publisher) meetings and presentations

Qualifications

Interest in the principles of advertising, marketing and media
Analytical thinking with a competency in mathematical concepts - Works well in a team environment
Proficient in Microsoft Office, particularly Excel and PPT
Ability to learn media tools and software
Ability to write clearly and concisely, as well as communicate and interact professionally

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$34,000—$60,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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