Minimum Requirements
ā Manage Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns.
ā Perform keyword research and search term analysis.
ā Build campaign structures for launches and scaling.
ā Optimize bids and budgets daily.
ā Analyze advertising reports and identify growth opportunities.
ā Perform A/B testing on advertising strategies.
ā Optimize product rankings through PPC strategy.
ā Monitor ACOS, TACOS, CTR, CVR, CPC, and ROAS.
ā Prepare detailed weekly performance reports.
ā Coordinate with listing optimization and creative teams. Required Skills
ā Amazon Seller Central
ā Amazon Advertising Console
ā Keyword research
ā Bid optimization
ā Campaign structuring
ā Search term harvesting
ā Negative keyword optimization
ā Performance reporting
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