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Founding Product Marketing Manager

bareinsights
Posted 2 days ago, valid for 12 days
Location

Los Angeles, CA, US

Salary

$180,000 - $250,000 per year

Contract type

Full Time

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Sonic Summary

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  • This role is for the first dedicated product marketing hire at a rapidly growing enterprise AI startup, reporting to company leadership.
  • The position requires 3+ years of product marketing experience in a high-growth B2B startup, preferably in AI/ML or enterprise software.
  • The successful candidate will own the product marketing function, focusing on messaging, event strategy, and content campaigns for various enterprise buyer personas.
  • Compensation for this role ranges from $180,000 to $250,000 USD annually, with no visa sponsorship available.
  • The position is on-site in San Francisco, CA, requiring the employee to work five days a week.

About the Role

This is the first dedicated product marketing hire at a fast-growing enterprise AI startup, reporting directly into leadership at a company that has scaled from zero to meaningful revenue in under a year. You'll own the entire product marketing function — building the playbook from scratch and translating a technically sophisticated AI platform into clear, compelling value for a range of enterprise buyer personas.

What You'll Do

  • Own and continuously sharpen website messaging, solution pages, and positioning to resonate with distinct buyer types — from platform analysts to enterprise architects.

  • Plan and execute event strategy, including booth activations, field materials, and workshops that make a complex product land at conferences.

  • Run webinars and content campaigns targeting enterprise practitioners, building on existing inbound pipeline momentum.

  • Embed with sales, delivery, and customers to surface insights, produce sales enablement materials, and refine outbound messaging as the team scales.

  • Build an AI-first product marketing function, leveraging AI agents and automation to define what a modern PMM org looks like.

What We're Looking For

  • 3+ years of product marketing experience at a high-growth B2B startup, ideally in AI/ML or enterprise software.

  • Proven ability to craft product storytelling and messaging for multiple technical and business buyer personas.

  • Experience marketing complex technical platforms to audiences such as developers, IT professionals, and executives.

  • Track record planning and executing event strategies — booth activations, workshops, and conference presence.

  • Experience running webinars and content campaigns that generate inbound enterprise pipeline.

  • Familiarity with enterprise workflow or IT service management platforms (e.g., ServiceNow) to inform positioning.

  • Daily active user of AI tools (e.g., Claude, ChatGPT, Cursor, or similar) in day-to-day work.

  • Proficiency in Canva and Figma for creating marketing assets; comfortable with LinkedIn for campaigns and social content.

  • Background in solution engineering, implementation, or account executive roles is a strong plus.

  • Authorized to work in the United States without visa sponsorship.

Compensation & Benefits

Base salary: $180,000 – $250,000 USD annually. No visa sponsorship available.

Location

On-site in San Francisco, CA, five days per week.




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