Position Summary

As the Product/Channel Marketing Lead at TCW, you will lead how the firm positions and brings its investment capabilities to market across asset classes and client channels. You will serve as a senior partner to Sales, Product Strategy, Investments, Compliance, and Marketing, ensuring that TCW’s most important commercial priorities translate into clear, compelling, and effective client-facing materials.

This is a highly collaborative, high-impact role within a lean and fast-moving organization. To be successful, you will bring strong judgment, the ability to prioritize competing demands, and a willingness to remain closely involved in execution. You will elevate the quality and consistency of TCW’s messaging while ensuring materials are practical, differentiated, and aligned with how clients engage.

Company Overview:

TCW is a privately held, global asset manager with more than 50 years of experience across fixed income, public equity, and alternative credit. As an investment-led firm and trusted financing partner, we invest with intention - focusing only where we have a discernible and repeatable edge.

Guided by disciplined decision-making, deep research, and a high-conviction approach, we build carefully curated portfolios designed to deliver lasting advantage for our clients across market cycles.

Essential Duties

Product Marketing Strategy & Prioritization

Serve as the central point of coordination across Sales, Product Strategy, Investments, Compliance, and Marketing
Set overall product marketing priorities aligned to the firm’s highest-impact commercial objectives
Develop and maintain clear prioritization frameworks and workflows to manage demand across teams
Ensure marketing resources are focused on initiatives that support revenue generation and strategic growth
Provide thoughtful pushback when needed to maintain focus, quality, and effectiveness

Partnership with Sales

Act as a close partner to Sales leadership and sales teams, with a strong understanding of how clients engage with content
Translate investment strategies into clear, concise, and actionable messaging
Apply a practical lens to all materials, ensuring content is usable and relevant in real client conversations
Support sales enablement efforts including presentations, campaigns, events, and client facing materials

Messaging, Positioning & Content Quality

Elevate the overall quality, consistency, and differentiation of TCW’s client-facing materials
Ensure content is accurate, creative, compliant, and competitive, while also engaging and clearly positioned
Unify messaging across teams so outputs reflect a cohesive TCW voice rather than fragmented inputs
Partner with creative and marketing teams to modernize storytelling and presentation standards

Content Development & Thought Leadership

Work closely with investment teams, product specialists, and internal and external writers to develop high-quality content
Translate complex and technical inputs into client-friendly narratives
Identify content gaps based on sales needs and market priorities and drive creation accordingly
Establish a sustainable and repeatable approach to thought leadership and campaign content

Process & Operating Discipline

Establish efficient, scalable processes for content development, review, and approvals
Improve coordination across teams, including compliance, to support predictable timelines and delivery
Increase transparency and operating discipline across marketing workflows in a resource-constrained environment

Collaboration Across Marketing Functions

Partner with digital, social, and campaign teams to ensure content is effectively distributed and activated
Support integration across channels including email, web, events, presentations, and CRM
Maximize the impact of existing tools and platforms through better prioritization and content strategy

Required Qualifications

Minimum of 10 years’ experience in product marketing, sales enablement, or related roles within asset management or financial services
Experience supporting wealth and/or intermediary distribution
Familiarity with fixed income, equities, alternatives, and multi-asset strategies
Experience working with a wide range of investment vehicles including mutual funds, ETFs, SMAs, and partnerships.
Experience operating effectively in lean, fast-paced organizations

Professional Skills Qualifications

Strong commercial judgment and an understanding of what drives sales outcomes
Ability to prioritize effectively and manage competing demands
Hands-on, execution-oriented leadership style
Ability to build strong relationships with sales, investment, and senior stakeholders
Excellent written and verbal communication skills
Strong instinct for effective content and messaging
Experience in creating unique, differentiated and impactful marketing materials

Desired Qualifications

Experience bridging product strategy and marketing
Exposure to building or scaling messaging frameworks or content platforms
Prior experience in a client-facing or sales role (e.g., internal wholesaler or product specialist) a plus

Estimated Compensation:

Base Salary: For CA/NY based position, the base salary range is $220k-$250k. This represents base salary range only.

Other Compensation and Benefits: In addition to base salary, employees are eligible for a discretionary bonus and a comprehensive benefits package designed to support you and your family, invest in your health and wellbeing, and help build long-term financial security. Benefits include medical, dental, and vision coverage, retirement benefits, and paid time off. These benefits reflect our commitment to supporting the health, wellbeing, and long-term financial security of our employees and their families.

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