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Sr. Manager, Brand Partnerships, Collabs & Licensing

ColourPop
Posted 16 days ago, valid for 19 days
Location

Los Angeles, CA, US

Salary

$125,000 - $145,000 per year

Contract type

Full Time

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Sonic Summary

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  • ColourPop is seeking a Sr. Manager, Brand Partnerships, Collabs & Licensing to lead their licensing and collaboration efforts in Sherman Oaks, CA, requiring 5-7 years of relevant experience.
  • This role focuses on developing and executing long-term licensing strategies that align with the company's vision and market trends.
  • Key responsibilities include leading negotiations, managing financial performance, and ensuring that licensed collections enhance brand equity.
  • Candidates should possess strong negotiation skills, a deep understanding of market trends, and experience working with cross-functional teams.
  • The annual salary for this position ranges from $125k to $145k, depending on experience, along with a discretionary annual bonus and a competitive benefits package.
ColourPop is all about accessible, trend-driven beauty that moves at the speed of culture. Known for rapid launches, viral moments, and a passionate community, we create high-quality, cruelty-free products that bring what’s next in beauty to our fans first. As part of the Seed Beauty family, we redefine what it means to innovate fast — and have fun doing it.

**This position will be onsite in Sherman Oaks 4-5 days/week. Only Southern CA based candidates will be considered

1  Job Overview
ColourPop is looking for a Sr. Manager, Brand Partnerships, Collabs & Licensing to spearhead our licensing and collaboration efforts and drive brand growth through strategic partnerships. This role owns the licensing strategy end-to-end — building the multi-year pipeline, leading negotiations, structuring deals, and managing the financial performance of every partnership. What sets this role apart is the lens: licensing here is a marketing and brand-building discipline. Working in close partnership with the VP of Marketing, you'll pursue deals that build brand equity, drive cultural relevance, and bring in new customers — not licensing for licensing's sake. You'll bring strong negotiation skills, a sharp read on market and cultural trends, and the ability to turn partnership opportunities into successful, revenue-generating collections that show up in-market with real marketing behind them.

2  What You Will Do
Licensing Strategy & Pipeline
  • Lead the licensing and collaboration strategy, ensuring alignment with overall business and marketing goals, and map out a 2–5 year pipeline
  • Develop and execute long-term licensing strategies that align with the company's vision, brand equity goals, and market trends
  • Conduct regular market analyses to identify emerging opportunities and potential risks
  • Partner with the VP of Marketing to identify partner and IP opportunities that build brand equity, drive cultural relevance, and fuel new-customer acquisition
Deal-Making & Negotiation
  • Lead negotiations with potential licensing partners, ensuring favorable terms for the company
  • Draft and review licensing contracts to ensure compliance with legal and business standards
  • Work closely with legal and finance teams to ensure proper risk management and financial structure for licensing deals
  • Manage day-to-day communications with partners to resolve issues, manage timelines, and ensure compliance
Business & Financial Management
  • Determine SKU mix, pricing, and overall size opportunity for all collections
  • Monitor the financial performance of licensing deals and partnerships, including sales performance and royalty revenue
  • Manage all E&O inventory and provide product lifecycle recommendations
  • Manage Off-Price channel negotiations and relationships for product liquidation
  • Explore and evaluate additional channels of growth, including internal and retail expansion
Brand, Marketing & Collection Execution
  • Ensure every licensed collection aligns to the overall brand vision and builds brand equity, in collaboration with the VP of Marketing
  • Partner with marketing channel owners to build out GTM strategy and ensure all marketing follows partner guidelines
  • Work closely with product development on artwork, shade selection, and names, and ensure approvals are tracking to hit key dates
  • Collaborate with partners to ensure alignment with brand vision and product quality
  • Partner with account managers to sell in collaborations to retail channels
3  Who You Are
  • Bachelor's degree in Business, Marketing, or a related field preferred
  • 5–7 years in licensing, partnerships, or business development, with a proven track record managing cross-functional teams and executing successful licensing strategies; Beauty experience preferred
  • A commercial deal-maker with a marketing sensibility — you understand how a licensing deal builds (or dilutes) brand equity, and you structure toward the former
  • Strong negotiation skills and experience drafting and reviewing contracts
  • Deep understanding of market trends, cultural shifts, emerging opportunities, and risks
  • Excellent communication and interpersonal skills, with the ability to manage internal and external stakeholder relationships
  • Experience working with legal, finance, product development, and marketing teams
  • Analytical mindset with the ability to monitor and report on financial performance
  • Strong problem-solving skills
  • Ability to work independently and collaboratively in a fast-paced environment
  • On-site role based in Sherman Oaks, CA

ColourPop offers a competitive benefits package including vacation time, health benefits, 401k + 100% match, paid holidays, product discounts and more.  The annual salary for this position is $125k-$145k DOE + discretionary annual bonus.



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