Social Media Specialist-LA

POSITION SUMMARY:  The Social Media Specialist is responsible for supporting BMI’s overall social media programming across music genres, partnerships, and corporate initiatives, while leading social media initiatives in BMI’s Los Angeles office.  This role will be instrumental in developing, executing, and optimizing social media strategies that elevate brand visibility, drive engagement, and support key business initiatives.  The ideal candidate is creative, highly organized, and deeply passionate about music and digital storytelling, with a strong understanding of social platforms and cultural trends. This position reports to the Director, Social Media, working closely with the Senior Manager, Social Media. 

FUNCTIONS OF THE JOB

• Develop, and execute content strategy and publishing across Instagram, TikTok, X, Facebook, LinkedIn, YouTube and emerging social media platforms.
• Manage editorial calendars across genres, events, company initiatives, and cultural/heritage months, independently prioritizing content and making strategic decisions on cadence and storytelling opportunities.  
• Lead the planning and execution of high-profile activations (e.g., livestreams, takeovers, behind-the scenes content)
• Co-lead community management across platforms, including monitoring messages, comments, and mentions, and responding in a timely, engaging manner 
• Collaborate cross-functionally to align social storytelling with programming, partnerships, and sponsorship deliverables 
• Plan and publish content that balances evergreen storytelling with real-time cultural and platform trends.
• Track content performance, conduct A/B testing, and provide recommendations to optimize content strategy and inform campaign decisions the Director, Social Media
• Lead on-site content coverage for in-office and key local events/showcases and support award shows and festivals.
• Contribute to internal communications such as The Weekly newsletter, using judgemet to ensure content is accurate and timely.
• Work with BMI’s Social Media Ambassadors and collaborate with freelancers as needed. 
• Develop content across all music genres BMI represents with a focus on the Film, TV & Visual Media and Pop genres and monitor trends and platform changes to adjust strategy proactively.
• Travel for event coverage as needed, serving as the on-site social media lead and making independent decisions to support coverage (20%). 
• Must be able to work some nights and weekends as needed 
• Regular attendance.
• Supports our BMI Core Values and cultivate a culture of diversity and inclusion

POSITION QUALIFICATION REQUIREMENTS

Education:  Bachelor’s Degree in marketing, communications, or related field preferred, in lieu of degree, 4+ years of equivalent experience required.

Experience:  Minimum 2 years of experience in social media or digital marketing within music, media, or entertainment 

Skills and Abilities:

• Deep expertise across social platforms (Instagram, TikTok, X, Facebook, YouTube, LinkedIn) 
• Proven ability to develop campaigns that resonate with diverse audiences 
• Experience with analytics and reporting tools (e.g., Meltwater, Meta Business Suite, TikTok Analytics) 
• Strong analytical mindset with the ability to translate data into actionable insights 
• Strong decision-making, prioritization, and problem-solving skills with the ability to manage multiple projects simultaneously
• Proficiency in video/photo editing tools (Adobe Creative Suite, Canva, CapCut, Final Cut Pro, or similar) 
• Familiarity with social publishing and listening tools (e.g., Meltwater, Union Metrics) 
• Highly organized with strong project management, communication, and collaboration skills 
• Ability to take initiative and thrive in a fast-paced environment