Director, Global Ads Product Marketing

Netflix is one of the world’s leading entertainment services offering TV series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. 

Our rapidly expanding global Ads team is building an innovative advertising offering where our clients can reach engaged audiences and our members can find must-watch series and films at a lower price. Within our Ads business, the Product Marketing team drives the global go-to-market strategy and scalable execution for client-facing ad products, translating product capabilities into market-facing narratives that drive adoption and revenue.

We are seeking a Director, Ads Product Marketing to lead a high-performing team that defines global product positioning, narratives, and launch processes, which regional teams then localize and activate. This team develops foundational sales collateral used across regions, and sets the standard for data-driven, customer-centric launches by prioritizing opportunities, managing commercial roadmaps, and defining success criteria for product testing and rollout.

Key Responsibilities

• Lead the global go-to-market (GTM) strategy for client-facing ad products, including product positioning, narrative development, and launch frameworks that regional teams can localize and activate.

• Own the end-to-end commercial launch process, setting the standard for data-driven, customer-centric launches across markets.

• Translate marketplace insights and performance feedback—working closely with cross-functional partners (Product, Regional Sales leaders, etc.)—into clear, actionable inputs that shape and inform product roadmap.

• Define and maintain the “global GTM spine,” ensuring consistency in how products are framed, packaged, and brought to market.

• Develop foundational, product-specific sales collateral and enablement resources that serve as the source of truth for all regional adaptations.

• Set and manage commercial-facing roadmaps, aligning priorities across Product, Sales, and Marketing to maximize adoption and revenue impact.

• Establish success criteria and measurement frameworks for product testing, beta programs, and launches, and use results to continuously refine GTM strategy.

• Enable and empower regional teams with the tools, narratives, and guidance they need to execute effectively in their markets.

• Build, lead, and develop a high-performing team of Product Marketing Managers and Associates.

• Foster a pragmatic, high-performance culture grounded in accountability, operational excellence, and measurable commercial impact.

• Set clear priorities, define success metrics, and ensure tight alignment with partner teams globally.

Qualifications

• 18+ years of experience in product marketing, digital advertising and/or B2B strategy, with a minimum of 7+ years in ads product marketing.

• Deep, current understanding of the digital media and advertising ecosystem, including the digital ads product landscape.

• Programmatic and Ad Tech expertise; prior hands-on or strategic oversight in these areas is a strong plus.

• Demonstrated experience leading teams, complex planning and execution across regional or international markets within a global, matrixed organization.

• Proven ability to manage and scale cross-functional programs, while effectively influencing & working with a large set of senior executives and key stakeholders.

• Track record of building, leading, and mentoring high-performing teams in fast-paced, high-growth, and high-complexity environments.