Senior Event & Partner Engagement Manager – North America

Senior Event & Partner Engagement Manager - North America

Location: Philadelphia/New Jersey,  United States 
Experience Level: 5+ Years in Marketing (Technology industry preferred)

We are seeking a seasoned marketing professional to drive partner engagement, event initiatives, and demand-generation activities across North America. This role requires a proactive communicator with strong business development exposure, solid digital marketing understanding, and the ability to collaborate effectively with cross-functional teams and technology partners.

Key Responsibilities

1. Partner Marketing

• Work closely with our technology partners to plan and execute joint marketing activities.
  
• Create draft content for partner-aligned marketing materials and support partner-driven campaigns.
  

2. Event Management

• Organize and manage virtual and in-person events, including webinars, trade shows, and partner events.
  
• Coordinate logistics, marketing materials, capture leads and follow-up activities to ensure successful events.
  

3. Team Coordination

• Collaborate with internal marketing, design, and sales teams to gather required materials.
  
• Ensure timely delivery of brochures, presentations, and other marketing assets.
  

4. Lead Validation

• Validate and qualify incoming leads from campaigns and events.
  
• Share qualified leads with the sales team and support follow-up activities.
  

5. Digital Marketing Support

• Assist with digital marketing tasks such as emails, social posts, and landing pages.
  

6. Communication & BDM Support

• Work closely with the Business Development team to support their marketing needs.
  
• Help prepare sales decks, partner presentations, and marketing collateral.
  

Requirements

Required Qualifications

• 5+ years of professional marketing experience, preferably in the technology or IT services sector.
  
• Bachelor’s degree in Marketing, Communications, Business, or a related technical field.
  
• Proven experience managing partner relationships and executing collaborative marketing initiatives.
  
• Strong event planning and coordination background.
  
• Familiarity with digital marketing tools, CRM systems, and lead validation processes.
  
• Excellent interpersonal skills, with the ability to work effectively with business development teams and technical stakeholders.
  
• Highly organized, detail-oriented, and proactive in driving multiple projects simultaneously.
  

• Experience working with major technology partners (e.g., Salesforce, Microsoft, IBM, AWS, SAP etc.).
  
• Understanding of demand generation, marketing analytics, and lead scoring.
  
• Ability to create or guide marketing content development.