Senior Programmatic Lead

We have a SUPER exciting opportunity for a Senior Programmatic Lead to join a MarTech platform, specializing in acquisition and engagement content for iGaming operators!

In this role, you will be playing a key part in driving global expansion by developing and leading the operations and delivery teams to meet client's needs. You will be reporting directly to the CEO/COO.

The role can be based in London on a hybrid basis, or on a fully remote basis. offering a salary of up to £80K + bonus.

Role & Responsibilities

• Full ownership of the programmatic strategy, covering inventory sourcing, bidding, audience activation and optimisation

• Performance delivery across display, video, native, CTV and emerging channels

• Set and track KPIs including CPA, ROAS, FTD, LTV and overall media efficiency

• Ensure that commercial and client targets are met

• Act as the senior stakeholder for the proprietary DSP and DMP, guiding roadmap priorities with engineering and product teams

• Outline requirements for bidding logic, audience modelling, measurement, attribution and reporting

• Manage integrations with SSPs, data providers, verification tools and clean rooms

• Ensure platform scalability, stability and top-tier buying capability

• Take ownership of audience strategy across first, second and third-party data

• Take ownership of segmentation, modelling and lookalike strategy development

• Ensure compliance with GDPR, UK GDPR guidelines and emerging privacy rules

• Advocate for privacy-safe alternatives to cookies and identifiers

• Lead and coach programmatic traders and analysts

• Act as the go-to senior expert for commercial, client services and leadership teams

• Liaise with internal sales and account teams on enterprise and strategic accounts

• Represent the company in senior client meetings and partner negotiations

• Embed brand safety, fraud prevention and inventory quality controls platform-wide

• Keep abreast with regulatory, industry and platform developments affecting programmatic trading

Education, Skills and Experience

• 7+ years of experience in programmatic media with a few years as a team lead

• Hands-on experience in DSP trading, audience activation and in owning or influencing proprietary DSP and/or DMP

• Knowledgeable in RTB, SSPs, supply-path optimisation, and auction mechanics

• Strong data and analytics skills

• Previous experience in client facing roles

• Previous experience in SaaS adtech or building platforms for clients is a plus

• Comfortable working with APIs, data pipelines and platform architecture

• Commercial mindset with good strategic judgement

• Target driven with keen eye for detail

• Willingness to travel to industry conferences and events

About this role

• Salary of up to £80K + bonus

• Hybrid based in London or fully remote

• Opportunity to attend conferences and events

• Supportive team culture

Please, apply with your detailed CV in English.

*JobMatchingPartner Limited is a recruitment agency licenced in Malta, EU with licence no EA00340-2024. We act on behalf of clients based in Malta and elsewhere. JobMatchingPartner does not share your personal details with any third party without your written consent.