Senior Programmatic Specialist

Our client is seeking a Senior Programmatic Specialist to join its Performance Marketing team. This role is ideal for a data-driven digital marketing professional with strong hands-on experience in programmatic advertising and performance marketing.

The successful candidate will be responsible for managing high-volume programmatic campaigns, optimising performance across DSPs, improving audience targeting, and ensuring accurate campaign tracking and attribution.

Key Responsibilities

Campaign Management

• Plan, execute, and optimise programmatic campaigns across leading DSPs, including Display & Video 360 and Adform.

• Monitor campaign performance and optimise bidding, pacing, targeting, and budgets.

• Develop audience targeting and retargeting strategies using first-party and third-party data.

• Implement Dynamic Creative Optimisation (DCO) strategies to improve campaign performance.

Performance & Analytics

• Configure and manage campaign tracking, pixels, floodlights, and event measurement.

• Analyse campaign performance data to identify optimisation opportunities.

• Improve traffic quality through fraud prevention and traffic filtering techniques.

• Collaborate with internal teams to enhance attribution, reporting, and campaign efficiency.

Technical Optimisation

• Work with Google Tag Manager and tracking technologies to ensure accurate data collection.

• Troubleshoot campaign delivery, inventory issues, and performance discrepancies.

• Stay up to date with industry developments, privacy changes, and programmatic best practices.

Requirements

• Minimum 3 years of hands-on experience in Programmatic Advertising.

• Strong experience managing campaigns across DSPs such as DV360 and Adform.

• Solid understanding of DSPs, SSPs, Header Bidding, and Private Marketplace (PMP) deals.

• Experience with Google Tag Manager and campaign tracking.

• Strong analytical skills with experience using Excel, SQL, or similar reporting tools.

• Excellent understanding of digital advertising performance metrics and optimisation techniques.

• Previous experience within iGaming or other high-performance digital marketing environments will be considered a strong advantage.