Senior Engagement Strategist

Vanguard is seeking a Senior Marketing Engagement Strategist to lead integrated, data-driven marketing campaigns that deepen audience engagement and drive business results. This role partners with cross-functional teams to develop and optimize omni-channel strategies, leveraging analytics and best practices. Ideal candidates bring 7+ years of experience, strong analytical and communication skills, and expertise in customer journeys and marketing technology platforms.

What you’ll do

• Develop and execute complex, data-driven marketing strategies that align with business objectives and audience needs. 

• Lead omni-channel marketing campaigns, ensuring consistent messaging and seamless experiences across all touchpoints. 

• Oversee campaign activations for multiple offers or objectives, ensuring alignment with macro strategy and organizational goals. 

• Collaborate with cross-functional teams, including Product Marketing, Public Site, Channel Strategy, Creative Strategy, and Analytics. 

• Use data and analytics to inform strategy, optimize campaigns, and measure performance. 

• Communicate proactively with stakeholders, providing updates on campaign status, risks, and solutions. 

• Build and maintain strong relationships with internal and external partners to drive cross-functional alignment. 

• Champion best practices and support the advancement of the Engagement Strategy discipline within Personal Investor Marketing. 

What Success Looks Like 

• Creation of actionable, personalized, and scalable engagement strategies. 

• Effective integration of marketing activities across teams and channels. 

• Measurable impact on marketing objectives and business outcomes. 

• Leadership in advancing marketing strategy and innovation. 

Who we’re looking for

• 5+ years of experience in marketing strategy, campaign planning, or audience engagement, preferably in a large or matrixed organization. 

• Strong analytical skills with proven experience using data to drive marketing strategy. 

• Deep understanding of customer journeys and personalization techniques. 

• Excellent communication, presentation, and stakeholder management skills. 

• Demonstrated ability to manage multiple priorities and deliver results in a fast-paced, dynamic environment. 

• Familiarity with marketing technology platforms (e.g., Adobe, Salesforce Marketing Cloud, Google Analytics) is a plus. 

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred. 

Additional information:

This is a hybrid position based in Malvern, PA, with remote work on Mondays and Fridays and in-office collaboration Tuesday through Thursday.

Special Factors

Sponsorship

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.