Job Purpose: The Senior Marketing Specialist works closely with our Chief Marketing & Brand Officer to develop and implement marketing plans and strategies. This position is responsible for working directly with Senior Management overseeing multi-faceted print and digital marketing activities that enhance brand awareness. The Senior Marketing Specialist provides expertise in four core areas: Social Media Management, Event Planning & Coordination, Creative, & Education.

Key Responsibilities:

Conduct market research to identify customer trends, competitor offerings, demographic data, activity, and market trends.
Collaborate with internal/external creative teams to identify and recommend innovative marketing campaigns/branding ideas, graphic designs, promotional materials and advertising.
- This includes search marketing, lead generation and prospecting efforts, social media marketing, SEO, and digital analysis.
Oversee campaigns/projects from concept to completion; direct and online.
Discover effective marketing and promotional channels, including media platforms, to be used to relay product messages to customers.
Evaluate key performance metrics to manager marketing campaign performance, maximizing ROI.
Establish and maintain relationships with new and existing clients/vendors through networking and prospecting.
Develop and display expertise in areas such as events planning, advertising, optimization and content development.
Design and develop marketing materials.
Draft press and media releases.
Communicate with public relations and media contacts.
Assist in the preparation of, and conduct, presentations.
Maintain Company websites and social medias.
Monitor and assess customer feedback.
Enforce Brand Standards.
Other duties as assigned.

Knowledge, Skills and Abilities:

Strong analytical and communication skills.
Ability to work independently and in a collaborative team environment.
Demonstrated ability to work in a fast paced, decision-oriented environment.
Strong interpersonal skills.
Strong organizational skills and the ability to manage multiple tasks.

Travel:

Minimal travel required.

Education and Experience Required:

Bachelor's degree or equivalent preferred.
Customer service, marketing or sales experience preferred.
Understand the principles of marketing, marketing tools, and techniques.
Proficient in relevant computer applications.
Proficient in social media marketing.

Work Location:

Farmers Union Insurance, Mandan Office

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