About us

Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 150 locations across 17 states and is constantly expanding. Our annual sales exceed $2.5 Billion, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.

One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee. It's just one way we show our appreciation for their support.

At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to grow professionally, contribute meaningfully, and make a difference in the lives of those we serve.

How we reward you

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%

Healthcare plans to support your needs

Virtual doctor visits

Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program

15% Associate Discount

Dave Ramsey’s SmartDollar Program

Associate Assistance Program

RK Cares Associate Hardship Program

24/7 Chaplaincy Services

Company paid YMCA Family Membership

What You’ll Do

As an Email Automation Specialist you will be responsible responsible for building, executing, and maintaining automated email campaigns that support business, marketing, and customer communication goals. This role focuses on workflow automation, audience segmentation, quality assurance, and performance optimization to ensure timely, accurate, and engaging email communications.

Build and manage automated email workflows, including triggered, transactional, and lifecycle campaigns
Configure audience segmentation and personalization logic to support targeted messaging
Execute email sends, ensuring accuracy in content, links, timing, and audience selection
Monitor campaign performance metrics (open rates, click-through rates, conversions) and provide recommendations for optimization
Troubleshoot automation issues, data mismatches, and delivery errors
Maintain email best practices related to compliance (CAN-SPAM, data privacy, opt-in/opt-out management)
Partner with Marketing, IT, and other stakeholders to gather requirements and support campaign execution
Document automation processes and maintain organized workflow structures
Perform ongoing quality checks and testing prior to deployment.

Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
Perform other duties as assigned.

Supervisory Responsibilities

None

Essential Qualities for Success

1-3 years of hands-on email marketing execution experience.

Direct experience building and deploying campaigns within a major ESP.
Strong attention to detail; you are comfortable working with complex checklists.
Working knowledge of segmentation, personalization, and basic HTML for email.
Ability to manage multiple deadlines simultaneously.
Proficiency with Microsoft Office Suite or related software.
Working knowledge of Microsoft Office Suite.
Comfortable navigating computer systems and software to assist customers or manage activities.
Excellent verbal and written interpersonal and communication

Physical Requirements

Ability to maintain a seated or standing position for extended durations.
Capability to lift 15 pounds periodically.
Ability to navigate and access all facilities.
Skill to effectively communicate verbally with others, both in-person and via electronic devices.
Close vision for computer-related activities.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

The pay range for this position is $19.25 - $20.95 and is bonus eligible. Exact compensation is determined by factors such as relevant geographic location, education, certifications, experience, job level, shift, and organizational needs. To learn more about our benefits, review here https://acrobat.adobe.com/id/urn:aaid:sc:VA6C2:14539c15-191a-4b77-9c13-f6ccfce10094.

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