We have an opportunity for a passionate, enthusiastic individual to provide global channel marketing leadership. In this highly visible role, you will be a key leader on the team and develop strong partnerships with the line of business leaders providing thought leadership, marketing big ideas, promotional playbooks and in-store execution that will enable the LOB’s to achieve and overdrive their revenue targets. You will drive marketing strategies and evaluate Resideo’s channel marketing investments to maximize ROI. As a leader of a global team you will need to coach, manage and direct day-to-day activities of the teams’ ensuring ‘customer first’ mindset.

JOB DUTIES:

Lead channel marketing strategy, initiatives and program execution across all products and solutions (lines and segments) through a team of 3 direct reports and 16 indirect reports globally
Work in collaboration with the VP Portfolio Marketing and other key stakeholders in developing annual marketing plans
Thought leadership and key strategic partner to the line of business leaders. Oversee the marketing plan for specific channels within the organization
Coach, develop and manage team to drive Customer planning, marketing strategy and in-store display / experience
Ensures multiple stakeholder alignment to the strategy including, but not limited to Sales and Marketing Leadership, Digital and Marcom leadership and finance and legal partners
Drives business development opportunities through the identification of outside partners that can help elevate and extend our brand into multiple touch points and provide enhanced channel insights
Develops relationships with key customers at the VP Marketing level and leads ‘tough conversations’ to ensure that our investment is maximized
Leads the strategy and vetting of the top trade associations that will help support cross-functional teams and grow the Pro-Channel (B2B) business
Collaborates with Trade and Customer Events Management to include outside agencies and vendors in the execution of displays, events, trade shows and other aspects related to bringing partnerships to the market place
Understanding changing and differing priorities depending on territories and how these impact channel marketing
Own channel P&L to make sound business decisions to drive top and bottom line sales

YOU MUST HAVE:

Bachelor’s Degree
A minimum of 8 years marketing experience in B2B technology company
A minimum of 5 years in a channel marketing management role

WE VALUE:

A proven track record of implementing successful marketing programs for B2B2C channels
Expertise in designing programs across multiple media including digital and traditional channels
Deep understanding of direct sales organizations and partner ecosystems and how they must work together
Knowledge of channel budgeting and funding processes
Excellent planning and project management skills
Effective partner relationship management skills
Able to communicate channel feedback to internal stakeholders
Demonstrated ability to deliver quality results on time and on budget
Strong communications skills, both written and verbal
Shows initiative, is highly organized and process oriented
Strong business acumen
Demonstrated ability to work effectively across teams dispersed in different geographic regions
Act with transparency and positive intent
Live up to commitments and own the results

ADI is a leading global distributor and solutions provider of security, AV, and smart living technologies, helping professionals deliver smarter, safer, and more connected experiences for homes and businesses around the world. Through trusted brands, exclusive solutions, and strong industry partnerships, ADI supports more than 110,000 customers across residential and commercial markets globally. From security and video surveillance to networking, audio, automation, fire, and connected technologies, ADI offers a broad portfolio of products, services, and software designed to support the evolving needs of integrators, installers, and technology professionals. With a global team spanning operations, sales, supply chain, digital, customer experience, engineering, and more, ADI combines deep industry expertise with innovation and service to help customers grow and succeed in an evolving industry. At ADI, our teams help create the technologies, partnerships, and experiences that keep people connected, protected, and supported every day. Learn more at www.adiglobal.com.

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Sr Channel Marketing Director