The Central Web Development Team is responsible for building and publishing web content and digital experiences for the entire portfolio of global Meta marketing and eCommerce websites. This team leads the technical strategy, scoping, development, UAT, deployment and maintenance of our web experiences, product marketing, sales and digital merchandising efforts while collaborating within a highly matrixed cross-functional organization. Our team is looking for a Web Development Manager to lead strategic web development initiatives across Meta's global marketing websites, driving technical vision and cross-functional alignment while leveraging AI tools to transform how we build and deliver web experiences at scale. This person will operate at the intersection of strategy and execution — defining technical approaches for complex, high-impact projects, partnering with leadership and stakeholders across product, marketing, growth, creative, and engineering teams, and raising the bar on quality, performance, and development velocity across the organization.

Responsibilities

Define and drive the technical strategy for web development across Meta's marketing websites, establishing standards, best practices, and architectural patterns that scale across the team and organization
Lead the end-to-end web development lifecycle for the most complex, high-visibility initiatives — from early strategic scoping through launch and post-launch optimization — navigating ambiguity and competing priorities across stakeholders and leadership
Serve as a strategic partner to product, marketing, and engineering leadership — translating business objectives into scalable web development roadmaps, proactively identifying risks and opportunities, and influencing go-to-market decisions with technical insight
Drive cross-functional alignment on technical trade-offs, resourcing, and prioritization at the portfolio level, balancing short-term delivery with long-term platform health, performance, and architectural direction
Lead the adoption and integration of AI-powered development tools across the team, establishing workflows and best practices that measurably accelerate delivery velocity, improve code quality, and enable new platform capabilities
Architect solutions for the most complex web development challenges — including multi-market internationalization, SEO, CMS platform migrations, performance optimization, and cross-platform consistency — setting the technical direction others follow
Scope and direct large-scale web development efforts with clear technical guidance, provide code review, and troubleshoot complex systemic issues to ensure successful delivery
Establish and evolve quality assurance standards, testing frameworks, and launch readiness processes that scale across the team and reduce post-launch incidents
Execute hands-on web development on the most complex or time-sensitive builds, using AI tooling to ship high-quality work at velocity and model best practices for the broader team
Mentor and elevate peers and team members through technical leadership, knowledge sharing, and establishing development patterns that raise the overall technical capability of the organization

Minimum Qualifications

10+ years of experience in technical website management including a proven track record of leading complex, high-impact web initiatives on global marketing or eCommerce websites
Demonstrated experience defining technical strategy and architectural direction for web development teams, including establishing standards and best practices adopted across an organization
Long-standing expertise in the technical aspects of running large-scale websites, including HTML/CSS/JavaScript, server-side languages (such as Node.js, Python, PHP, Java, or Ruby), analytics, user experience (UX), Search Engine Optimization, domain management, Content Management Systems, platform tools, localization, documentation, and budgeting
Proven experience using AI tools (e.g., Copilot, Claude, Cursor) to code and ship production-level website code on a global website
Experience leading cross-functional technical initiatives with leadership and stakeholders across product, marketing, design, and engineering — including navigating ambiguity, driving alignment, and influencing strategy
Experience scoping, planning, and delivering complex web development projects involving multi-market internationalization, CMS migrations, or platform-level changes
Experience troubleshooting and resolving complex, systemic technical issues across interconnected web systems and platforms

Preferred Qualifications

Proven experience developing web applications using React, including advanced component design and state management
Familiarity with modern development workflows, CI/CD pipelines, and code review best practices
Demonstrable experience using AI tools (e.g., Copilot, Claude, Cursor) to write and ship production-level website code
Demonstrable experience establishing AI-augmented development workflows for a team and driving measurable improvements in delivery velocity or code quality
Demonstrable experience using AI within development and project management workflows
Experience evaluating and recommending web technology platforms, including CMS selection, hosting infrastructure, or architectural approaches (e.g., headless CMS, hybrid rendering)

$160,000/year to $223,000/year + bonus + equity + benefits

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