Cetaphil Brand Manager, Consumer

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Title: Cetaphil Brand Manager - Consumer

Location: Miami

Position Summary

We are looking for a strategic, detail-oriented, and consumer-first Brand Manager to support U.S. commercialization and core portfolio management for Cetaphil Skincare. This role plays a critical part in driving the continued success of the brand by supporting core products, optimizing existing SKUs, and enabling innovation across U.S. retail channels.

Reporting to the Senior Brand Manager / Director, the Brand Manager will support marketing planning, performance reporting, and commercialization of the core portfolio, while partnering with cross-functional teams including Global Marketing, Sales, Analytics, Finance, Regulatory Affairs, and Legal.

Key Responsibilities

Commercialization & Go-To-Market Execution (U.S. Market Focus) (30%)

• Support the execution of integrated 360° marketing plans for new innovation launches and core portfolio priorities in the U.S. 

• Collaborate with Global Marketing, U.S. Trade Marketing, Sales, Ecommerce, Media, and PRC teams to support launch execution  

• Support creative development of US specific marketing materials 

• Monitor in-market execution and performance, flagging issues or opportunities and recommending optimizations 

• Help manage timelines and deliverables to ensure commercial readiness across channels and customers 
• Contribute to consumer promotions, Ecommerce and shopper marketing program execution to drive in-store activation including displays

Cross-Functional & Retail Collaboration (25%)

• Serve as the day-to-day project coordinator across multiple workstreams (innovation, core, and go-to-market) 

• Collaborate with R&D, Sales, Trade, Creative, Regulatory, Packaging, and Supply Chain to align and execute plans 

• Partner with Global Marketing to adapt global assets meet U.S.-specific needs and retailer requirements 

U.S. Market Analytics & Insights (20%)

• Use syndicated data sources (Circana/IRI, Numerator) and shopper/consumer insights to inform business decisions 

• Monitor competitive landscape and trends to identify threats, opportunities, and white space within the U.S. market 

• Track and report performance initiatives to guide marketing and commercial strategies 

Core Portfolio Management (15%)

• Help manage and optimize the core product portfolio, ensuring continued relevance, competitiveness, and consumer appeal 

• Analyze SKU performance and support lifecycle decisions, including potential discontinuations, value optimization, and pack/price architecture improvements 

• Coordinate with supply chain and sales to address any core product supply, forecasting, or packaging issues 

• Support promotional planning and demand-driving activities for hero SKUs and top-performing core items 

Innovation & Product Development Support (10%)

• Partner with brand, R&D, and Global Marketing teams to help identify and evaluate new product opportunities tailored to the U.S. market within core portfolio

• Support development of U.S. innovation briefs, including pricing, positioning, packaging, claims, and consumer insights 

• Assist in coordinating consumer research and testing initiatives tied to new product development 

Skills & Qualifications

• Education: 

• Bachelor’s degree from a four-year college/university required.  

• Experience: 

• Six (6) years of CPG marketing experience, preferably in Brand, Category, Innovation or Market Research. 
• Beauty and personal care/skin care experience preferred 

• Experience supporting projects across core portfolio, product / marketing launches and ongoing brand management; Must be able to tie marketing objectives to overall performance metrics and/or ROI

Abilities/Technical Skills:

• Focused on culture – Know where the conversation is happening from Tik Tok to Gen Z’s evolving skincare 
• Financially adept – manage budgets with precision to ensure every dollar drives a measurable impact 

• Familiarity with the U.S. retail landscape and consumer shopping behaviors (mass, drug, grocery, and/or eComm) 

• Strong analytical and project management skills; experience with tools like Nielsen, Circana/IRI, Numerator 

• Experience leading 360 communications campaigns across media channels, including influence/advocacy and ecommerce

• Highly organized with the ability to juggle multiple priorities and timelines 

• Excellent communication, collaboration, and problem-solving skills 

• Demonstrate a high level of change agility, flexing to deliver on consumer and shopper and retailer trends and needs 

• Shows a can-do attitude and are an avid team player. Is a hands-on operator. 

• Structured, yet flexible 

• Excellent collaborator, able to work across functions  

• Expertise in PowerPoint, Word, Excel, Circana databases, and other industry tools

What we offer in return 

You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training. 

Next Steps

• If your profile is a match, we will invite you for a first virtual conversation with the recruiter. 
• The next step is a virtual conversation with the hiring manager  
• The final step is a panel conversation with the extended team 

Our people make a difference 

At Galderma, you’ll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.  

Employer’s Rights: 

This job description does not list all the duties of the job.  You may be asked by your supervisors or managers to perform other duties.  You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time.  This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.