About the Role

We're looking for a CRM Manager who is equal parts strategist and project manager. This person will own our customer relationship, email, and SMS marketing programs end-to-end, keep cross-functional projects moving, and work closely with outside vendors to execute campaigns. This role also provides light support on our Shopify site as needed, so familiarity with e-commerce platforms is a plus. We need someone who takes full ownership of their initiatives, communicates proactively, and drives projects to completion without needing to be chased.

Key Responsibilities

CRM, Email & SMS Marketing

Own the strategy, calendar, and execution of email and SMS marketing campaigns (promotional, lifecycle, transactional, and automated flows)
Manage the relationship with our email and SMS marketing platform(s)/vendors, serving as the main point of contact for troubleshooting, optimization, and new feature rollout
Build, segment, and maintain customer lists and audiences (email and SMS) to support targeted campaigns
Grow and manage SMS subscriber lists through compliant opt-in strategies and on-site/checkout sign-up integrations
Monitor and report on key CRM metrics across email and SMS (open rates, click-through, conversion, list growth, opt-out/churn) and use insights to improve performance
Maintain data hygiene and ensure CRM data integrity across systems
Develop and refine customer segmentation and lifecycle strategies across email and SMS (welcome series, abandoned cart, win-back, loyalty, flash sales, etc.)
Ensure email and SMS marketing practices comply with relevant regulations (CAN-SPAM, TCPA, GDPR, etc.)

Project Management

Manage timelines, deliverables, and priorities across marketing and CRM initiatives
Coordinate cross-functionally with design, content, e-commerce, and external vendors to keep projects on track
Set up and maintain project tracking systems, ensuring visibility into status, blockers, and deadlines
Proactively identify risks or delays and resolve them before they impact launch dates
Run project check-ins and status updates with stakeholders

Shopify Support

Assist with routine Shopify site maintenance, updates, and troubleshooting as needed
Support product page updates, promotional setup, and campaign landing pages tied to CRM initiatives
Coordinate with the Shopify developer on projects that intersect CRM/email/SMS and the storefront (e.g., pop-ups, sign-up forms, personalization)

Required Qualifications

Proven experience managing CRM, email, and SMS marketing programs (e.g., Klaviyo, Attentive, Postscript, Mailchimp, HubSpot, or similar platforms)
Strong project management skills with experience juggling multiple concurrent initiatives
Experience managing external vendor relationships
Comfortable working with customer data, segmentation, and basic reporting/analytics
Excellent written communication skills for both customer-facing copy (email and SMS) and internal coordination
A self-starter mentality. Someone who takes ownership, follows through, and anticipates needs rather than waiting for direction
Highly organized with strong attention to detail

Preferred Qualifications

Familiarity with Shopify (basic product/content management, apps, or theme editor)
Experience with project management tools (Asana, Monday.com, Trello, etc.)
Background in e-commerce or retail marketing
Basic HTML/CSS knowledge for email template edits
Experience with A/B testing and campaign optimization across email and SMS

What Success Looks Like

Email and SMS campaigns are planned, executed, and optimized on schedule with measurable performance gains
Vendor relationships run smoothly, with issues resolved quickly and proactively
Cross-functional projects stay on track, with clear communication and minimal missed deadlines
Stakeholders trust this role to manage priorities independently and flag problems before they become bottlenecks

Benefits & Compensation

Compensation: The base salary range for this position begins at $70,000 per year; final salary offer based on experience and skillset.
Insurance & Wellness: Comprehensive medical, dental, and vision benefits, plus savings plans.
Retirement Savings: Plan for your future with a 401(k) savings plan featuring a company match.
Flexible Time Off: Take the time you need with a flex PTO plan, sick time, and paid holidays.
Extra Perks: Monthly stipend to spend on our products and gear, access to the RAW Athletic Clubs in Port St. Lucie and Stuart, FL, and discounts on our family of brands.

Learn more about this Employer on their Career Site