Director of Data Analytics | Financial, Marketing, & Product

About Us

Wag! Group Co. strives to be the number one platform to solve the service, product, and wellness needs of the modern U.S. pet household. Wag! pioneered on-demand dog walking in 2015 with the Wag! app, offering access to 5-star dog walking, sitting, and one-on-one training from a community of over 500,000 Pet Caregivers nationwide. Additionally, Wag! Group Co. operates Petted, one of the nation’s largest pet insurance comparison marketplaces; Dog Food Advisor, a leading pet food review platform; WoofWoofTV, reaching over 18 million followers with delightful pet content on social media; and maxbone, a digital platform for modern pet essentials, offering superfoods for dogs and stylish, functional products for today’s pet owners. For more information about our company, visit Wag.co. and wagwalking.com

The Role

We're looking for a curious and detail-oriented Director of Data Analytics to support financial, marketing, and product analytics across Wag! and maxbone. We are a consumer e-commerce and subscription business. You will own analytics across Wag!'s marketplace and maxbone's DTC and subscription brands.This is a high impact role designed for someone 8 to 12 years into their analytics career who wants to build broad, hands-on fluency across the business — from revenue and reconciliation work with Finance, to campaign and funnel analysis with Marketing, to usage and engagement metrics with Product. You'll turn data into information, information into insight, and insight into recommendations that stakeholders across the company act on. This role is full-time and in-person 5x a week in our downtown Miami office. Applicants must be legally authorized to work in the United States at the time of hire. This position is not eligible for current or future employment visa sponsorship.

How You’ll Make an Impact

Financial Analytics

• Support recurring financial reporting, revenue reconciliations, and budget-vs-actual analysis in partnership with Finance and Accounting
• Validate and reconcile data across billing, payments, and internal systems to ensure accuracy and consistency
• Help maintain documentation of data sources, definitions, and methodologies used in financial reporting

Marketing & Product Analytics

• Analyze marketing campaign performance (acquisition, conversion, channel ROI) and build recurring reporting for the Marketing team
• Track product usage, engagement, and funnel metrics, partnering with Product to surface trends and opportunities
• Identify patterns, anomalies, and areas for improvement across marketing and product data

Core Responsibilities

• Collect, clean, and validate data from multiple internal systems
• Write and optimize SQL queries for data extraction and reporting
• Build and maintain dashboards and visualizations for Finance, Marketing, and Product stakeholders
• Interpret data using statistical techniques and translate findings into clear, actionable recommendations
• Filter and "clean" data by reviewing reports and performance indicators to catch and correct errors

Minimum Paw-lifications

• Bachelor's degree in Computer Science, Information Technology, Data Science, Statistics, Mathematics, Business Analytics, Economics, or a related field
• 8+ years of professional experience in data analysis, reporting, financial analysis, marketing analytics, and/or business intelligence (internships and co-ops count)
• Working proficiency in SQL and advanced proficiency in Excel (pivot tables, lookups, formulas)
• Has owned marketing performance analysis, acquisition cost, channel payback, and attribution
• Foundational understanding of data integrity, reconciliations, and quality control practices
• Ability to communicate insights clearly to non-technical stakeholders
• High attention to detail, accuracy, and professionalism
• Comfortable managing multiple priorities in a fast-paced, ambiguous environment
• Actively use AI and emerging tools to improve workflows and productivity
• Strong sense of ownership and eagerness to make an impact across teams
• Ability to work in-person 5x a week in our downtown Miami office

Purr-furred Paw-lifications

• Exposure to financial reporting or accounting concepts
• Familiarity with data visualization tools
• Experience or coursework in marketing or product analytics
• Interest in consumer marketplaces, two-sided platforms, or pet/consumer wellness
• Familiarity with Shopify or a comparable e-commerce stack
  
• Background in tech and/or premium consumer goods

Benefits & Purrr-ks

• Competitive Medical, Dental, and Vision Insurance 
• Complimentary parking on-site at our downtown Miami office
• Catered breakfast and lunch daily
• Monthly Wellness Stipend, and credits for both Wag! and maxbone
• Life Insurance and Short- and Long-term Disability with Guardian 
• 401(k) Retirement Plan with Empower and employer match as defined by plan
• 11 company-paid holidays each year
• ​​Flexible (no set limit) discretionary paid time off in accordance with the vacation policy outlined in our handbook and subject to your manager’s approval
• Employees are eligible for paid parental leave, up to 8 weeks for non-birthing parents and 14-16 weeks for birthing parents

Wag! Group Co. is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, lactation, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, marital status, or any other characteristic protected by federal, state, or local law.

Applicants must be legally authorized to work in the United States at the time of hire. This position is not eligible for current or future employment visa sponsorship.

We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.