Performance Marketing Specialist

We’re hiring a Performance Marketing Specialist to take ownership of paid acquisition in-house at a direct-to-consumer (DTC) ecommerce company in the health and wellness space, operating a large, multi-brand product catalog and scaling through digital acquisition.

This is a highly hands-on, in-platform role for someone who has directly managed paid media — not just strategy — with deep execution experience inside the platforms.

The primary focus is Paid Search (Google Ads), with Paid Social (Meta) planned as a key growth channel.

This role requires someone who understands true DTC ecommerce performance — driving revenue from ad → product/category page → cart → checkout — across a high-SKU environment.

Responsibilities

Own and manage Google Ads at scale across Search, Shopping, and Performance Max
Execute and optimize Meta Ads for prospecting and retargeting
Drive end-to-end ecommerce performance across the funnel (ad → site → conversion)
Own key metrics: ROAS, CAC, budget allocation, pacing, and performance optimization
Manage and optimize product feeds within Google Merchant Center
Analyze performance using GA4 and ecommerce platform data
Continuously improve campaigns across a large, multi-brand, high-SKU catalog

Qualifications

Proven hands-on, in-platform experience managing $100k+/month in Google Ads
Strong DTC ecommerce background (multiple products / high-SKU environments required)
Deep experience with Google Merchant Center (feeds, disapprovals, optimization)
End-to-end ownership of Search, Shopping, and Performance Max campaigns
Experience running Meta Ads for ecommerce acquisition and retargeting
Comfortable operating independently with full ownership of budget and performance

Details

Full-time, Onsite role
Location: Miami (Doral area)
Salary: $80k–$90k base

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