Email & Lifecycle Marketing Specialist

Email & Lifecycle Marketing Specialist

If you're passionate about building journeys that engage, convert, and retain—we’d love to hear from you.

Responsibilities

• Develop and execute email and SMS campaigns, including automated flows
  

• Segment audiences and personalize communications based on behavior and lifecycle stage
  

• Collaborate with designers and copywriters to create high-performing lifecycle content
  

• Track and optimize key metrics: open rates, CTRs, CVR, churn, and reactivation
  

• Lead A/B testing across subject lines, templates, timing, and frequency
  

Qualifications

• 2–3+ years of experience in lifecycle, CRM, or email marketing
  

• Hands-on experience with tools like HubSpot, ActiveCampaign, Klaviyo, Omnisend, Braze, Iterable, or Mailchimp
  

• Strong grasp of customer journeys, automation logic, and engagement KPIs
  

• Analytical mindset with the ability to turn retention data into actionable strategy
  

• Experience with:
  

• SMS
  

• Push notifications
  

• In-app messaging