E-Commerce Growth and Merchandising Manager

E-Commerce Growth and Merchandising Manager

Department: Digital Commerce
Reports To:  Channel Operations Manager
Dotted-Line Relationship: Marketing Manager
Location: Fletcher, NC, Onsite Only

Employment Type: Full-Time, Exempt

Role Overview

Microtech Knives is seeking a hands-on E-Commerce Growth & Merchandising Manager to support and scale our direct-to-consumer digital business.

This role is execution-focused and responsible for the daily operation, merchandising, and optimization of Microtech’s website, including frequent product changes tied to limited releases, drops, and inventory availability.

The ideal candidate is detail-oriented, data-driven, and comfortable working in a fast-paced, high-accountability e-commerce environment where accuracy, speed, and revenue impact matter every day.

What This Role Owns

This role owns website execution and performance support, including:

• Daily product publishing and removal
• Website merchandising and product accuracy
• Conversion optimization initiatives
• Email & SMS revenue execution
• Supporting traffic and campaign performance
• Protecting customer experience during drops and high-traffic events

This role does not own brand voice, creative direction, or product storytelling, which remain with Marketing.

Key Responsibilities

1. Daily Website Merchandising & Product Management

• Publish new products, restocks, and limited releases on the website
• Remove sold-out, retired, or unavailable items daily
• Manage product setup including:
  • Pricing (as approved)
  • Variants
  • Inventory status
  • Availability messaging
• Maintain accurate product sequencing and visibility for drops
• Ensure a clean, premium customer experience at all times

2. Website Optimization & Conversion Support

• Optimize product pages, collections, and checkout flow to improve conversion
• Identify friction points in the customer journey
• Support CRO initiatives using analytics, heatmaps, and testing
• Improve metrics such as:
  • Conversion rate
  • Revenue per session
  • Average order value

3. Email & SMS Execution

• Execute and manage lifecycle flows including:
  • Abandoned cart
  • Post-purchase
  • Back-in-stock alerts
  • Drop and release notifications
• Segment customers (new, repeat, collectors, VIPs)
• Support repeat purchase and retention growth

4. Traffic & Campaign Support

• Support paid and organic traffic efforts in partnership with Marketing
• Ensure website readiness for campaigns and drops
• Monitor performance and flag issues impacting conversion or ROI
• Help ensure traffic quality aligns with premium brand standards

5. Analytics & Reporting

• Track and report on key performance indicators including:
  • Website revenue
  • Conversion rate
  • Email/SMS contribution
  • Product-level performance
• Provide insights and recommendations to leadership
• Maintain dashboards and performance summaries

6. Cross-Functional Collaboration

• Partner closely with Marketing to execute campaigns effectively
• Provide feedback on what is converting and what is not
• Coordinate with Operations to align product availability with site execution
• Document processes and best practices for scalability

Required Qualifications

• 2–5 years of experience in e-commerce, digital operations, or growth-focused roles
• Hands-on experience updating and managing products on an e-commerce website
• Familiarity with:
  • Shopify or similar platforms
  • Email/SMS tools (Klaviyo or similar)
  • Web analytics (GA4 or equivalent)
• Strong attention to detail and comfort with daily execution work
• Ability to work onsite and support frequent product changes
• Analytical mindset with interest in performance and optimization

Preferred Experience

• Experience with limited-release, drop-based, or enthusiast brands
• Understanding of premium or collector-driven commerce
• CRO, A/B testing, or merchandising experience
• Comfortable working independently with accountability

Success in This Role Looks Like

• Accurate, error-free daily product updates
• Smooth execution during drops and high-traffic events
• Improved conversion and customer experience
• Strong collaboration with Marketing and Operations
• Reliable, data-driven decision making

Microtech Knives is an Equal Opportunity Employer. We are committed to creating an inclusive and respectful workplace and do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected characteristic as defined by applicable federal, state, or local laws.

Microtech Knives provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type.