Social Media Community Manager

About the Role:

The Social Media Community Manager plays a critical role in driving awareness of Northwestern Mutual’s brand in the marketplace through the planning, publication, management, and performance reporting for organic social media efforts. Reporting to the Assistant Director of Social Media, this role will be crucial in the ongoing transformation of the company’s social presence, with a focus on delivering impactful content to key audiences across NM’s existing social architecture.

What You'll Do:

• Manage the posting cadence for Northwestern Mutual across Facebook, Instagram, LinkedIn, TikTok, YouTube, Threads, and Advocacy, including partnering with a team of strategists, copywriters and designers, external agencies, and our compliance team to create & vet all outbound social posts.

• Proactively engage with inbound comments, helping our customers find answers to their questions from departments across the Home Office and Field.

• Drive a daily social posting schedule, using Sprinklr, our social media management tool.

• Use social listening to discover untagged mentions relevant to our brand as well as real-time marketing moments that provide a way-in for culturally relevant social trend participation.

• Monitor and report on the efficiency of our community management of social media content and campaigns.

• Liaise with internal partners to relay customer feedback insights gained from online conversations within the community.

• Work alongside the social media managers to generate new ideas for social content to drive communications.

What You'll Bring to the Role:

• 1-3 years of past professional experience in related positions (such as brand marketing, digital marketing, social media and content marketing). Internship experience counts!

• Previous experience running social channels for a business or agency clients.

• Proficiency in Sprinklr or other enterprise social media management tool.

• Experience with Financial Services or a similar highly regulated industry is a plus.

Skills You Have:

Adaptive Communication: Formulates strategies to be used to convey complex information about services, products, systems, or processes to targeted audiences; communicates and liaises between technical and non-technical audiences.

Channel Management: Understands relevant distribution channels for products and the role of distribution in marketing specific products. Integrates promotional strategies with distribution model through innovative distribution ideas.

KPIs & Metrics: Measures performance over time by utilizing data collection and analysis methodologies for a specific objective to create strategic and operational improvement, including setting and monitoring desired performance targets. Makes critical decisions based on key figures to improve business outlook and achieve performance targets.

#LI-Hybrid

Compensation Range:

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Geographic Specific Pay Structure:

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We believe in fairness and transparency. It’s why we share the salary range for most of our roles. However, final salaries are based on a number of factors, including the skills and experience of the candidate; the current market; location of the candidate; and other factors uncovered in the hiring process. The standard pay structure is listed but if you’re living in California, New York City or other eligible location, geographic specific pay structures, compensation and benefits could be applicable, click here to learn more.

Grow your career with a best-in-class company that puts our clients' interests at the center of all we do. Get started now!

Northwestern Mutual is an equal opportunity employer who welcomes and encourages diversity in the workforce. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership and continue to focus on meeting and exceeding business and personal objectives.

Skills

Media Strategy (NM) - Beginner, Visual Storytelling (NM) - Beginner, Strategic Thinking (NM) - Beginner, Adaptive Communication (NM) - Beginner, Consulting (NM) - Beginner, Channel Management (NM) - Intermediate, Project Management (NM) - Intermediate, Customer, Market & Ecosystem Knowledge (NM) - Beginner, Learning Agility & Critical Thinking (NM) - Beginner, E-Mail Management (NM) - Beginner, Analytical Thinking (NM) - Beginner, Agency Management (NM) - Beginner, KPIs & Metrics (NM) - Intermediate, Customer Centricity (NM) - Beginner, Campaign Management (NM) - Beginner, Digital Marketing (NM) - Intermediate

FIND YOUR FUTURE

We’re excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and our commitment to a culture of belonging.

• Flexible work schedules
• Concierge service
• Comprehensive benefits
• Employee resource groups