Benefits:

An environment where diversity is celebrated
A positive, empathetic, and supportive team and company
Team member discounts
Aesthetically inspiring work environment
Career growth opportunities
Complimentary monthly massage
Competitive compensation + generous bonus potential
401(k)
Opportunity for advancement
Paid time off

Job Summary

We are seeking a General Manager to serve as a founding member of The NOW Minneapolis team. As a key strategic partner, you will lead the launch of our inaugural Minnesota boutique, opening in Summer 2026 in Minneapolis North Loop. This is a unique opportunity to join a growing wellness brand and shape the culture and operational excellence from the ground up. The General Manager will be responsible for the leadership and mentoring of the Experience Guides (front desk) and Massage Therapists while overseeing seamless operations of the business, top-level guest experience, and ensuring profitable business practices. The fast-paced, results-oriented environment demands quick adaptability and the skill to motivate others to adjust to business challenges and achieve organizational goals.

Responsibilities

Recruitment, hiring, and continuous development of the team, both front desk and Massage Therapist, mentoring and coaching and managing performance for team members to excel in their roles and achieve their goals.
Next-level guest experience, addressing online reviews and community engagement with the ability to resolve guest issues and employee relations in a manner reflective of The NOW Brand Truths.
Drive membership and retail sales.
Build and maintain team schedules to maximize productivity and efficiency while managing payroll and scheduling demands in a timely manner.
Perform accounting duties and boutique operations, such as recording daily cash flow, managing payroll, and executing inventory. Financial acumen is essential for adhering to and monitoring budgets and driving sales.
Upholds our high standards of cleanliness, safety, and compliance (including massage therapy laws).
Planning and overseeing promotions and collaborations with local businesses to enhance our brand presence.

Qualifications

2+ years of management experience
Experience in a fast-paced, high-volume environment
Sales-driven with a proven ability to build a loyal guest base
Strong business acumen (P&L, budgets, labor forecasting)
Excellent communication and leadership skills
Wellness, spa, or membership-based business experience preferred
Flexible schedule including nights, weekends, and holidays
Must be a team leader and enjoy mentoring people

Company Overview

The NOW Massage was designed as an oasis to disconnect from the outside world and reconnect within. The NOW Massage’s goal is to offer high-quality, customizable massage services without the time commitment and cost of a traditional spa. The NOW Massage’s interiors have been recognized by the press and influencers for its elevated aesthetic, inspired by exotic destinations from around the world. With boutiques currently open from coast to coast and steady expansion on the horizon, The NOW Massage is looking forward to bringing its thoughtfully crafted menu, healing products, and signature design to Minneapolis. For more information, please visit thenowmassage.com.

Company Purpose/Mission

Self-Care is Essential. The NOW is designed as a refuge to help you disconnect from the outside world and reconnect within. We are where you go to turn down the noise so you can listen to what your body needs. We say show up for yourself so you can better support others. Relax your body. Reset your soul. Start NOW.

We design our services to be convenient, affordable, and high-quality always. The menu of customizable enhancements makes personalizing your service simple. Our interiors are recognized for their elevated aesthetic, inspired by exotic destinations from around the world.

Brand Truths

LIVE IN THE NOW

Be Present. Take time to recharge and reconnect within.

KINDNESS IS MAGIC

Positive energy always. Create a circle of warmth and compassion from welcoming guests to giving back to your community.

CARE FOR THOSE WHO CARE FOR OTHERS

Foster an environment where team members feel valued, recognized, and rewarded.

AUTHENTICITY ALWAYS

Open and transparent communication with our inner circle and guests.

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