Managing Director of Marketing

Kraus-Anderson offers an opportunity to make a positive impact with an industry leader!

Core Purpose: Building enduring relationships and strong communities

Core Values:

• Integrity – Do the right thing…always be respectful, honest and fair
• Commitment – Take ownership, work hard, and keep promises
• Teamwork – Collaborate to foster trust and success for all
• Value People – Support each other in a safe, positive environment where people are recognized and appreciated for their contributions 

Our Company

For more than a century, Kraus-Anderson has been transforming the American landscape. 

Founded in 1897, KA is consistently ranked among the top general contractors in the United States. Our Minnesota base of operations is supplemented with regional offices, extending our capabilities coast to coast. KA is a growing, dynamic organization committed to building a team of professionals who are empowered and inspired to attain their career goals as well as KA’s goals.

We take a highly collaborative approach to our work, engaging in detailed meetings and discussion with owners, architects and the entire planning team well before ground is broken. Our cost analyses, scheduling information, and value engineering services ensure that our client can make informed decisions leading to a timely finish at the highest quality and best value.

Position Summary

This position will be responsible for leading Kraus-Anderson's shared services marketing organization, supporting KA Construction, KA Insurance, KA Realty, and KA Corporate. This role builds and develops a high-performing marketing team while establishing the operational infrastructure and processes for an effective shared services model. The position balances strategic planning with hands-on team leadership.

The Managing Director partners with the KACC Director of Strategy and Growth, KA Company BD leaders, Company leaders, and the VP of Marketing & Business Development to align marketing efforts with each company's business priorities. Each KA company operates independently with unique audiences and strategies the shared services model provides marketing resources and expertise to support these distinct needs while creating efficiency and consistency where appropriate.

Essential Duties and Responsibilities: 

Strategic Leadership & Shared Services Development

• Build and operationalize KA's shared services marketing organization, establishing workflows and processes that enable the team to effectively support four independent business entities.
• Develop company-specific marketing strategies in partnership with each company’s leadership to align with their unique growth objectives and target audiences.
• Lead marketing strategic planning and quarterly goal-setting for all companies with the company’s business development and executive leadership. Plans need to sync up at the KA Company level and support opportunities for cross-selling.
• Champion the evaluation, implementation, and optimization of marketing technologies to enhance team productivity, enable data-driven decision-making, and create competitive advantages through innovation. Identify and evaluate marketing technology opportunities in collaboration with IT.

Brand Strategy & Management

• Serve as the strategic lead for a large and strategic company-wide brand refresh initiative, harmonizing the master brand with sub-brands.
• Develop and maintain brand standards that ensure brand integrity while enabling company-specific customization.

Marketing Strategy & Execution

• Develop and oversee marketing strategies tailored to each company's needs, specialties, locations, and investments--supporting their distinct client journeys and business development approaches.
• Identify effective ways to utilize the industry-specific, service-specific, and location-specific subject matter expertise of Proposal Coordinators to inform marketing projects
• Oversee digital marketing efforts including websites, social media, email marketing, and SEO.
• Guide content development and thought leadership initiatives that position KA companies and leaders as industry experts.
• Direct integrated marketing campaigns ensuring alignment with company objectives and brand standards.
• Direct external PR strategies across companies. Plan proactive outreach to support various KA locations and investment strategies, apply for awards, plan for possible crisises, and support project/people recurring news.
• Work with the Shared Services Internal Communications leader to identify opportunities to reach employees more directly and efficiently. Provide input on company communications.

Business Development Collaboration

• Partner with the KACC Director of Strategy and Growth and Company business development teams to align marketing with business development activities. Identify ways to proactively cross-sell through common marketing venues and client interests.
• Provide strategic oversight to the proposal team for priority opportunities.
• Support and mentor Marketing Managers who coordinate with business development counterparts across companies.

Team Leadership & Development

• Lead the marketing team, including the Marketing Leadership team. 
• Provide coaching and professional development that builds team capabilities and strengthens performance.
• Foster a collaborative, service-oriented culture that values innovation and excellence.
• Responsible for the growth and development of direct reports. Providing guidance, training, and support to ensure high performance. 
• Ability to lead and work with others cooperatively; recognize and reward people for their achivments; and provides constructive and timely coaching, performance assessment and feedback.  

Agency & Vendor Management

• Identify, evaluate, and engage strategic agency partners including agencies and specialized service providers.
• Manage agency relationships to ensure alignment with strategic objectives, brand standards, and budget parameters. 

Performance Management & Budgeting

• Track and report on marketing performance, providing insights and recommendations to leadership.
• Collaborate with the VP of Marketing & Business Development and company leaders to develop and manage annual marketing budgets.
• Exercise budget authority within approved frameworks, making strategic resource allocation decisions.

Performs others duties as assigned. 

Required Knowledge, Skills and Abilities: 

• Bachelor's degree in Marketing, Business, Communications, or related field; MBA or Master's degree preferred.
• 15+ years of progressive marketing experience with demonstrated leadership success; experience in construction, engineering, real estate, insurance, or professional services strongly preferred.
• 10+ years of people leadership experience building and developing marketing teams.
• Proven experience with brand strategy, content strategy, digital marketing, and marketing technology tools.
• Proven track record in B2B or proposal-driven environments.
• Strong strategic thinking and planning capabilities.
• Collaborative leadership style with positive, solutions-oriented mindset.
• Demonstrated computer proficiency (MS Office 365 – Word, PowerPoint, Excel and Outlook) 
• Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers
• Ability to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service
• Ability to use time productively, maximize efficiency and meet challenging work goals
• Ability to maintain compliance with all company policies and procedures
• Ability to possess and maintain exceptional work ethic as well as uphold company values and demand the highest standard of conduct from self and others

Other:

Valid Driver's License and ability to maintain a satisfactory Motor Vehicle Record. 

Travel 5%

Physical Demands:

The physical demands described represent those that any employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

For Office Requirements:  

• Essential functions section to include items such as the ability to:
• Clearly communicate information (both written and verbal) to colleagues and key stakeholders 
• Stand and/or sit in a stationary position for extended periods; 50%+
• Use a computer/laptop/iPad in an open office environment with natural and/or fluorescent lighting
• Navigate between office building floors, and on occasion, attend off-site meetings 
• Lift up to 25 lbs. unassisted

Salary Range: $170,000 to $200,000 annually, plus discretionary incentive program.

While the range listed represents the anticipated hiring range for this position, offers at the upper end of the range are uncommon. Pay is based on many factors including but not limited to education, skill, experience, training, certifications, and other business needs.

Why KA?

We offer a challenging, rewarding, and supportive environment where employees are positioned to make a positive impact on our business, our communities, and their own future. 

We believe in building leaders. KA offers a wide range of enrichment and professional growth opportunities through KA University and community service opportunities through our KA Has Heart Volunteer Program.

KA offers full time employees (30+ hours) a significant Total Rewards package including:

• Medical insurance Plan Options
• Health Savings Accounts (HSA)
• Flex Spending Accounts (FSA)
• Wellness Program
• KA University Training and Development
• Fitness Center, KA corporate headquarters, Minneapolis
• 401(k) Plan
• Company sponsored Short Term and Long Term Disability
• Company sponsored Life/Accidental Death and Dismemberment Insurance
• Time Off including vacation, sick and holiday pay
• Workplace Flexibility
• Paid Parental Leave
• Paid Military Leave for Active Reserve Duty
• Free Parking 

Along with our employer sponsored plans, we also offer an array of Voluntary Benefits and other perks.

Make A Positive Impact

EOE/Vets/Disabled