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Position Overview
We are seeking a dynamic and versatile Neighborhood Marketing Manager to support our marketing efforts by managing targeted neighborhood marketing initiatives. This role is ideal for a marketing professional who excels at managing print media campaigns, and driving brand awareness through localized, data-driven strategies. The ideal candidate will be a creative thinker with strong leadership skills who can collaborate effectively with cross-functional teams to ensure we hit our weekly lead goals.
Key Responsibilities
Print Media Neighborhood Marketing
- Implement neighborhood-focused marketing campaigns using print media such as direct mail, flyers, and door hangers.
- Ensure alignment of print media campaigns with content across multiple channels, including blogs, videos, social media, and email campaigns.
- Identify target neighborhoods based on market data, customer demographics, and sales trends.
- Track and analyze the effectiveness of print media campaigns, providing actionable insights for improvement.
- Tracking overall inventories and predictive ways to ensure we have flyers, yard signs, and other supplies in hand
- Ensure local partners have weekly direction on yard sign placement, flyers, doorknocking.
SMS & Cold Calling Neighborhoods
- Assist in the development and execution of a neighborhood focused guerrilla outbound activity to generate leads.
- Oversee team of outbound SMS/callers
- Monitor content performance using analytics tools and adjust strategies to optimize engagement and lead generation.
- Effectively engage with business partners during regularly scheduled meetings to ensure goal performance and communicate changes to plan
Performance Monitoring & Reporting
- Track key performance indicators (KPIs) for neighborhood marketing efforts, such as engagement rates, lead generation, conversion rates, and ROI.
- Maintain a marketing calendar to ensure timely execution of campaigns.
- Maintain a marketing mapping system that shows when and where our different campaigns are going out
Key Traits and Qualifications
- Organized: Ability to manage multiple tasks and deadlines effectively.
- Data-Driven: Strong analytical skills to measure performance and inform decision-making.
- Detail-Oriented: Ensures accuracy and consistency in all marketing efforts.
- Adaptability: Ability to pivot strategies based on market trends and performance insights.
- Collaboration: Excellent interpersonal skills to work effectively with cross-functional teams and external partners.
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