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A leading fintech company is seeking an experience B2B Head of Marketing to join their team. You'll play a key role in driving end-to-end strategy, focusing on generating qualified inbound leads through digital channels to support pipeline growth and revenue generation.
The position spans the complete lifecycle, including campaign planning, content creation, paid and organic acquisition, marketing automation, reporting, webinars, and partner initiatives. Accountability centres on delivering measurable pipeline and revenue impact through effective strategy and resource management.
Managing a team that includes a Junior Marketing Manager and a Multimedia Designer, alongside external digital agency and freelance support, the role ensures strategic alignment and execution across all initiatives. Tracking performance metrics such as traffic, SQLs, demo bookings, and opportunity conversions forms a key part of operational oversight.
Key Responsibilities:
- Paid Media & Performance Marketing: Direct and manage campaigns across paid channels, focusing on lead generation, conversion rate optimisation, budget control, and CPL/CPO/ROI metrics. Oversee freelancer activity on paid and SEO projects while conducting A/B testing across digital assets.
- SEO & Digital Content: Drive organic search strategy, including website updates, landing pages, technical SEO, and AI search optimisation (AEO) to expand organic reach.
- Content & Brand Leadership: Oversee content strategy across blogs, email, video, and social channels. Produce customer case studies, brochures, sales enablement decks, and event collateral in line with brand guidelines.
- CRM & Funnel Management: Manage HubSpot as the core marketing platform, creating target segmentation strategies and improving lead nurturing processes.
- Partnerships & Events: Co-ordinate co-marketing initiatives, webinars, articles, and digital advertising with partners, while supporting industry event planning and post-event lead tracking.
- Performance Reporting: Monitor and evaluate marketing metrics, delivering monthly performance reports covering pipeline, SQLs, demo bookings, and overall ROI to senior stakeholders.
- Team Leadership: Manage internal marketing staff and coordinate external agency and freelance contractors to deliver against marketing targets.
Requirements
- 5 to 8 years of B2B SaaS digital marketing experience.
- Demonstrated history of generating marketing-attributed pipeline.
- Hands-on experience directing paid acquisition channels (Google Ads, Microsoft Ads, LinkedIn Ads).
- Strong working knowledge of SEO, including technical SEO and AI search optimisation (AEO).
- Extensive experience with HubSpot (campaigns, workflows, reporting, and segmentation).
- Working knowledge of WordPress.
- Practical experience running multi-channel marketing campaigns.
- Experience delivering content marketing across written, video, and social formats.
- Experience managing partner marketing initiatives.
- Proven ability to report marketing performance and ROI to senior management.
- Experience managing team members and external agencies/freelancers.
Benefits
- This is a full-time, permanent position in Sandton.
- Work model: 4 days on-site and 1 day remote.
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