Director of Membership Sales, Cornerstone Club

Overview

Company Overview

At CoralTree, we serve from the heart – always and in all ways. Whether that’s serving our owners, our team members or our guests, we strive to make a meaningful difference in every interaction. We believe that genuine connection is at the heart of what people value most, so it’s our commitment to bring humanity to everything we do. Ideas are easy. Results are hard. That’s why we create value in every experience – empowering teams, innovating meaningful programming and driving creativity you can measure. It’s about reimagining at the property level – where signature moments take root, where iconic brands are born and where real impact is a result of the experience – and experiences – we deliver. Our team members are the soul of our company, and they embody our company values:

Integrity – Empowerment – Relationships – Performance – Innovation – Balanced Life

We believe that when we have the opportunity to bring our authentic selves to work each day, we can build something truly incredible. That’s why we’re committed to building a company where everyone can be their true selves. We’re not just talking about hiring a diverse team or serving diverse customers-we’re talking about literally creating a space where everyone is welcomed and celebrated for who they are.

Job Summary

The Director of Membership Sales is responsible for driving membership growth, retention, and overall member experience for the club. This role leads strategic sales initiatives, manages the membership pipeline, and collaborates across departments to ensure a seamless and elevated member journey from prospects through long-term engagement. The Director serves as a key ambassador of the club’s brand, culture, and value proposition.

Responsibilities

Essential Duties & Responsibilities

• Drive membership sales and achieve annual revenue target
• Manage the full sales cycle from lead generation through close
• Conduct tours and deliver a high-touch prospect experience
• Oversee new member onboarding and integration
• Develop and execute retention and engagement strategies
• Maintain and report on CRM pipeline, forecasts, and KPIs
• Collaborate with Residential Sales, Golf, F&B and Marketing teams
• Support membership events, promotions, and outreach efforts
• Monitor market trends and competitive positioning
• Ensure accurate membership records and compliance
• Smile and greet every member and guest, especially when they’re in proximity.
• Provide quick and efficient service.
• Remember member’s names and use them often in interactions.
• Offer assistance and provide options to guests.
• Emphasize creating a positive member experience and building lasting connections by thanking our members and inviting them back.

Qualifications

Requirements

• 5+ years of sales, membership, hospitality, or club experience
• Proven record of meeting or exceeding revenue goals
• Strong consultative sales and relationship-building skills
• Excellent communication, presentation, and interpersonal abilities
• Experience with CRM systems and sales reporting
• Highly organized with strong follow-through and attention to detail
• Ability to work evenings, weekends, and member events as needed
• Valid driver’s license and reliable transportation
• Preferred: Private club or luxury hospitality experience
• Preferred: Knowledge of golf club operations
• Preferred: Bachelor’s degree in Business, Hospitality, Marketing, or related field
• Be Cultural Ambassadors who embody our company values both at work and in their personal lives.
• Be truly passionate about providing exceptional and genuine guest service and enjoy assisting others.
• Have an entrepreneurial spirit and thrive in an environment that embraces growth and change.
• Have a naturally helpful and solution-focused attitude.

Compensation & Benefits

As a valued member of the CoralTree team, you'll receive a comprehensive benefits package that includes:

• Health insurance – four plans available including two Health Savings Account eligible plans.
• Dental, vision, life and disability insurance.
• Employee Assistance Program.
• Room discounts for all team members, as well as for their friends and family immediately upon hire.
• Full-time employees are entitled to 5 complimentary nights per year after 6 months of employment.
• Eligible employees, 18 and older can register for a 401(k) with Fidelity after just 3 months of employment, helping you invest in your future; our plan has a company match and no vesting schedule.
• Colorado Family and Medical Leave Insurance Program (FAMLI).
• Company provided uniforms
• Continuing Education Allowance
• Employee meals are supplied during the summer months.
• Transportation: Provided to and from Cornerstone; no reimbursement if transportation is not provided.
• Flexible Time Off

This job posting will close on May 1, 2026, unless it is filled prior to that date.