Brand Manager, Commercialization Health & Wellness

Location: Pine Brook, NJ

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a Brand Manager Health & Wellness, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About the Job:

This role translates innovation into clear go‑to‑market plans, strong positioning, and effective launches within the brand portfolio.
It ensures that new products are not only launched, but are set up to win with consumers and customers.
Lead initiatives that advance our brands and strengthen our reputation worldwide.
Mentor and uplift emerging talent while pushing your own growth and influence.
Put purpose into practice — embedding sustainability, access and social impact into every decision.
Model the challenger mindset: question complexity, act with integrity and make things radically simple.
Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.

Main Responsibilities:

Define product positioning and consumer value propositions that align with overall brand strategy, portfolio goals, and brand equity.
Develop go-to-market strategies, including target consumer, pricing, channel approach, launch objectives, and success metrics.
Lead integrated launch planning across marketing, sales, and eCommerce to ensure clear, compelling market introductions.
Ensure consistency of brand messaging, product claims, and customer experience across all channels and touchpoints.
Drive cross-functional alignment among innovation, regulatory, supply chain, and sales teams to execute a cohesive market strategy.
Partner with sales to support customer sell-in, optimize channel execution, and balance positioning, claims, and pricing decisions with commercial goals.
Monitor launch performance, analyze adoption and market feedback, and apply insights to optimize future innovation and growth initiatives.

About You:

4–7 years of experience in brand management, product marketing, or commercialization roles
Experience working on commercialization of new product launches within a brand portfolio
Strong understanding of go‑to‑market fundamentals (positioning, pricing, channel strategy)
Ability to translate strategy into clear, actionable plans
Proven ability to work cross-functionally and influence without direct authority
Strong commercial mindset with attention to both brand equity and business performance
Preferred: experience in CPG, supplements, or health & wellness categories
Experience working with P&Ls and analytical tools (Nielsen, Circana, etc.)

This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you.

We are challengers. We are Opella.

North America Applicants Only

The salary range for this position is: $110,000.00 - $150,000.00

All Compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs.

Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.

About Us:

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.  

Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.

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