Sr Analyst-Influencer Marketing

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Your Impact

The Sr. Analyst, Influencer Marketing supports the execution and optimization of influencer and creator campaigns across Lowe's and third-party platforms. This role manages day-to-day campaign operations, including campaign setup, creator review, content approval, and performance tracking. This position is focused on high-volume campaign execution, ensuring influencer activations launch on time, meet platform requirements, and achieve campaign objectives. The Sr. Analyst partners cross-functionally with internal teams, external partners, and platform providers to deliver campaigns smoothly while maintaining quality, accuracy, and efficiency.

What You Will Do

• Execute influencer campaign setup and provide ongoing campaign support as volume scales, ensuring accuracy and timely in-market delivery.
• Manage and support high-volume campaign workflows, including trafficking, quality assurance, and platform coordination.
• Review and approve creators for campaigns, ensuring alignment with campaign requirements and brand standards.
• Support creator activation for opt-in campaigns, including communication, approvals, and troubleshooting.
• Conduct content review for third-party (3P) influencer campaigns, ensuring approvals are completed on time and campaigns remain on schedule.
• Coordinate assets, messaging, and deliverables for 3P ad packages, ensuring all components are executed correctly.
• Monitor campaign pacing and performance, flagging issues and identifying opportunities for optimization.
• Maintain campaign timelines and ensure all stakeholders are informed of status, risks, and deliverables.
• Partner with internal teams and external platforms to ensure campaigns adhere to guidelines, specifications, and deadlines.
• Support reporting efforts by gathering and organizing campaign performance data across platforms.
• Assist in identifying process improvements to increase efficiency and scalability of influencer campaign execution.

Minimum Qualifications

• Bachelor’s degree in Marketing, Digital,Communications, or related field or equivalent years of experience in lieu of education requirement, if applicable
• 5 Years experience in marketing, media, or related experience
• 3 years of experience in digital marketing, influencer marketing, retail media, or campaign operations
• Experience working within influencer platforms and networks (e.g., ShopMy, LTK, CreatorIQ) or similar ecosystems
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Ability to work cross-functionally and manage multiple stakeholders

Preferred Skills/Education

• Experience supporting retail media or paid influencer campaigns
• Familiarity with affiliate and creator commerce platforms
• Background working with agencies, creators, or platform partners

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.  

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.