SonicJobs Logo
Left arrow iconBack to search

Sr Marketing Manager Loyalty Program

Lowe's Companies, Inc.
Posted 2 months ago, valid for a month
Location

Mooresville, NC 28115, US

Salary

Competitive

Contract type

Full Time

By applying, a Lowe's Companies, Inc. account will be created for you. Lowe's Companies, Inc.'s Privacy Policy and Terms & Conditions will apply.

SonicJobs' Terms & Conditions and Privacy Policy also apply.

Sonic Summary

info
  • The position is based at Lowe's headquarters in Mooresville, North Carolina, focusing on overseeing the MyLowe's Rewards program.
  • Candidates should have a minimum of 8 years of general marketing experience, 6-8 years in CRM and loyalty, and 3 years of people leadership experience.
  • The role involves driving member engagement, increasing spend among members, and enhancing the overall loyalty program experience.
  • The position requires a bachelor's degree in Business, Marketing, or a related field, or equivalent experience.
  • Salary details are not provided, but the role is integral to a company with fiscal 2025 sales exceeding $86 billion.

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Your Impact
The purpose of this position is to oversee the MyLowe's Rewards program, continuously evolving the loyalty program and strategy through results and learnings. Additionally, this position will drive the cohesive loyalty program experience in-store and online with cross functional partners to ensure a consistent experience across Lowe's two loyalty programs. This position will drive active members in the MyLowe's Rewards program, increased spend among members, and increased engagement in program benefits. Additionally, this position will drive increases in positive sentiment and ease of use of the loyalty program. This position will work cross functionally across other teams within loyalty, including Pro loyalty, loyalty operations, loyalty events, and loyalty partnerships. Additionally, this position will work with technology and data infrastructure, digital experience, store experience, and store operations to deliver against roadmap and metrics of success. The position will report to the Senior Director of Enterprise Loyalty.


What You Will Do

  • Lead the development, execution and continuous evolution of the MyLowe’s Rewards strategy.

  • Build and socialize deep understanding of current loyalty performance across the Enterprise.

  • Analyze consumer needs and competitive intelligence to identify critical priorities and opportunities for program enhancements.

  • Partner with Finance to calibrate member sales forecast based on actualized performance and trends.

  • Develop cross functional relationships to have deep working knowledge of other business priorities and loyalty intersection.

  • Maximize conversion of customers to new rewards members.

  • Drive online conversion improvement through digital optimization and digital store enhancements.

  • Collaborate with Store Operations to drive in-store conversion and deliver marketing moments to accelerate conversion.

  • Manage the program value proposition and terms & conditions.

  • Deliver compelling gifts to members, maximizing redemption of secured inventory.

  • Engage members with meaningful benefits and loyalty integration into their shopping experience.


Minimum Qualifications

  • Bachelor’s degree Business, Marketing or related field or equivalent years of experience in lieu of education requirement, if applicable

  • 8 Years General Marketing Experience

  • 6-8 Years CRM and Loyalty Experience

  • 3 Years People Leadership Experience


Preferred Skills/Education

  • Experience working with marketing technology

  • Experience working closely with senior leadership

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.  

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.




Learn more about this Employer on their Career Site

Apply now in a few quick clicks

By applying, a Lowe's Companies, Inc. account will be created for you. Lowe's Companies, Inc.'s Privacy Policy and Terms & Conditions will apply.

SonicJobs' Terms & Conditions and Privacy Policy also apply.